Join Kay McCarthy MD, MCCP and Darragh Rea, Senior Director, Edelman as they take you through the latest insights that will help you guide your agency and/or your brand through the coming months.
Kay will share 5 key shifts that will shape consumer behaviour and determine the emerging roles for brands to play based on from original and up to date Irish research from MCCP.
Darragh will look at the latest results from The June Edelman Trust Barometer Special Report: Brand Trust in 2020 which show how in today’s landscape, brand trust is multidimensional, living at the intersection where personal and societal issues converge, and where words meet actions.
Kay and Darragh will explore the role of Brands going forward and look at some sectoral indicators as informed by both up to date and proprietary pieces of research.
Kay McCarthy, founder & MD, MCCP – the Independent Strategy Agency
Kay McCarthy founded MCCP during the economic downturn in 2008. She has led strategy in partnership with some of the biggest businesses in the world and understands the bravery required as well as the potential rewards of zigging when everyone else is zagging. Kay has held both senior client marketing management roles at Diageo and agency side as EVP whilst at McCann Global. Key believes that brands are the shortcut to successful business strategy and that the start point is a powerful consumer truth.
Kay set up MCCP to deliver this and today MCCP is a leading independent strategy agency delivering research, strategy, innovation and culture change for many of Ireland’s most successful local and global brands. Their work includes propositions and strategy development for the Wild Atlantic Way, Orchard Thieves, TU Dublin, IMI, overseas Educate in Ireland brand for Enterprise Ireland, The Future Factory innovation hub development for DAA, Food brand Ireland overseas proposition for Bord Bia, Dept of Health brand purpose and insight to inform Covid 19 communications, LVA and VFI – how to re-open Ireland’s most popular destinations post covid- the Irish pub amongst others.
Kay is an expert in brand and communications, and how-to bring business and consumer together to make business better.
Darragh Rea, Head of Brand, Creative and Digital, Edelman
Darragh leads a team of creative, digital, and brand experts delivering integrated solutions to the challenges clients face. The team includes specialists covering Earned and Social Media, Creative and Production, Performance and Influencer Marketing.
Darragh has worked in brand communications since 2002, helping his clients successfully navigate an ever-changing media ecosystem. Over those 17 years much has changed but the importance of telling impactful and relevant stories, based on true insight and amplified across the right channels, hasn’t. Darragh has a past and current client list which features a who’s who of global and local brands, covering sectors including FMCG, Financial Services, Food and Drink, Travel, Government, Healthcare and Pharma.
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Add to Calendar 2020-07-17 12:45:00 2020-07-17 14:00:00 Europe/Dublin Business and Brand Insights with MCCP and Edelman Understanding the recent cultural shifts amongst Irish consumers and what it means for business and brands with MCCP and Edelman Zoom Webinar IAPI info@iapi.com
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Add to Calendar 2020-07-17 12:45:00 2020-07-17 14:00:00 Europe/Dublin Business and Brand Insights with MCCP and Edelman Understanding the recent cultural shifts amongst Irish consumers and what it means for business and brands with MCCP and Edelman Zoom Webinar IAPI info@iapi.com