These sessions are specifically designed to give some key insights into the role of the CMO as they lead an increasingly complex and evolving marketing remit for their organisations. Paul will share with us:
- What a day in his working life looks like
- The structure and shape of his marketing team
- How and why he makes decisions and the priorities he has
- His view of the current agency mix
- How he likes to work with his agency’s partners
- His view of what the future has in store for us
These events are limited to IAPI members & are invite only. Places are limited and we will be restricting bookings to one person per agency.
Paul is the CMO for Ireland's National Lottery. Previously he consulted on Marketing Effectiveness with Alternatives. Before that, Paul was the Global Brand Director at Indeed, the world’s largest and fastest growing job site, with over 200 million visitors every month. There, he was tasked with growing the brand in multiple markets, managing a global team of 80 people, and was responsible for investment of hundreds of millions of advertising dollars. He also started a Marketing Lab, where he created and tested hundreds of marketing experiments in America, Europe, Australia and Asia.
Before that, Paul was with PokerStars, the world’s largest online poker brand, as Creative Director for their Full Tilt brand. He was responsible for repositioning and relaunching the brand as part of their brand portfolio, targeting new mobile audiences.
Prior to this Paul worked for Telefonica, in various roles. He was Brand Director in their Digital Unit in London, focusing on launching youth brands in Ireland and Latin America. He was Head of Brand for O2 in Ireland during the brand’s most successful period, becoming market leader of postpaid segments, with 35% market share.
Paul's book 'Run with Foxes: Make better marketing decisions' is published April 2020. Peter Field, author of The Long and Short of it called Paul's book "a treasure trove of confessions of an experienced marketer, who is prepared to share his mistakes so that all may learn from them. It is practical, understanding advice from an insider, not an outsider s lecture on how we could all be less dumb. Nor is it a bragging tale of how he kicked ass in marketing. Paul acknowledges the real-world pressures and inputs that sometimes make us take poor decisions, but that we can t simply ignore. Helpful and comforting in equal measure".
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Add to Calendar 2020-02-18 12:30:00 2020-02-18 14:00:00 Europe/Dublin CMO Lunch 'n' Learn - Paul Dervan Learn over lunch with Paul Dervan from National Lottery IAPI, 12 Clanwilliam Square, Dublin 2 IAPI info@iapi.com
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If a space frees up we will contact you.
Add to Calendar 2020-02-18 12:30:00 2020-02-18 14:00:00 Europe/Dublin CMO Lunch 'n' Learn - Paul Dervan Learn over lunch with Paul Dervan from National Lottery IAPI, 12 Clanwilliam Square, Dublin 2 IAPI info@iapi.com