We go behind-the-work to hear case studies from the shortlisted and award-winning campaigns that made the 2021 International Cannes Lions Festival of Creativity the best year yet for Ireland in the global competition.

IAPI is Ireland's official festival representative and we are proud as lions with the awards won this year! Especially as it coincides with the recent launch of our creative platform 'Ireland: Where Creative is Native' that showcases the power and capability of Irish creativity to the wider world.

IAPI has partnered with The Irish Times to bring you an outstanding line-up of speakers who will present the inspiring work that roared their way to success, while also offering tips and advice on what they learned from their Cannes Lions experience.

The webinar will be moderated by IAPI CEO Charley Stoney, with a special introduction from Liam Kavanagh, Managing Director, The Irish Times, to support creativity in Ireland.

The Irish work that ROARED at Cannes Lions 2021
The Irish work that ROARED at Cannes Lions 2021
  • Rob Maguire, Creative Director at Rothco | Accenture Interactive will present the Saylists campaign that took home the most prestigious Grand Prix award and scooped an additional three Lions in two other categories.
  • Sinead Manly, Business Director, PHD Ireland will discuss how their Gogglebox Christmas campaign for Guinness took them to their first ever shortlist at Cannes.
  • Kris Clarkin, Creative Director, Boys+Girls, will talk through ‘The Connected Island’ campaign for Three Ireland that won a Gold Lion in Creative Strategy and a Bronze Lion in Brand Experience & Activation.
  • We'll also hear from Cannes Young Lions PR Team, Orna Clarke and Lughán Deane, Murray Group, won Silver for their response to a brief on the climate crisis for One Young World.
CANNES-ALYSIS LINE-UP
CANNES-ALYSIS LINE-UP
Rob Maguire
Rob Maguire
Creative Director at ROTHCO | Accenture Interactive
Sinead Manly
Sinead Manly
Business Director, PHD Media
Kris Clarkin
Kris Clarkin
Creative Director, Boys + Girls
Orna Clarke
Orna Clarke
Consultant, Murray
Lughán Deane
Lughán Deane
Consultant, Murray
CANNES-ALYSIS CASE STUDIES
CANNES-ALYSIS CASE STUDIES

'Saylists' for Warner Music and Apple Music, by Rothco | Accenture Interactive

Rob Maguire, Creative Director at Rothco, part of Accenture Interactive will present the 'Saylists' campaign that took home the most prestigious Grand Prix award and scooped an additional three wins in two other categories.

Saylists is a collection of playlists that make speech therapy fun through music. In partnership with Warner Music & Apple Music they analysed the lyrics of over 70 million songs, isolating the ones in which problem sounds occur in particular patterns that are helpful for speech therapy with children.

'The Connected Island' for Three Ireland, by Boys + Girls

Kris Clarkin, Creative Director, Boys + Girls, will talk through ‘The Connected Island’ campaign for Three Ireland that won a Gold Lion in Creative Strategy and a Bronze Lion in Brand Experience & Activation.

This idea was designed to prove the transformative power of Three’s connectivity and to reposition Three from a consumer telco to a strong business partner. To do this we used Three’s network, expertise, and innovative tech to transform the fate of an entire island, reversing over 150 years of emigration from Arranmore.

'Gogglebox Christmas Special' for Guinness, by PHD Ireland

Sinead Manly, Business Director, PHD Ireland will discuss how their campaign for Guinness took them to their first shortlist at Cannes.

Christmas 2020 was the year so many Irish people were unable to make the annual pilgrimage home. Guinness is central to many an Irish Christmas and the brand briefed PHD to deliver Christmas magic in a year that people were forced to be apart. PHD had the innovative idea of creating a Gogglebox Christmas Special featuring viewer favourites but also Irish families in 3 other countries, all connected back to Ireland by watching nostalgic festive content. Included in the content was Guinness’ iconic Christmas ad, plus a very special surprise for our families abroad in the form of messages from their loved ones back home. Supported by PR, promotions and social media; the campaign helped ensure Guinness added magic to a very unique Christmas. The campaign has since gone on to win at the Festival of Media Awards and become PHD Ireland’s first short-list at Cannes Lions 2021.

Cannes Young Lions - PR Team

Orna Clarke and Lughán Deane, two public relations consultants with Murray Group, won silver in the Cannes Young Lions Awards for their response to a brief on the climate crisis which saw them develop and execute a successful PR campaign for One Young World.

Ireland: where Creative is Native
Ireland: where Creative is Native

'Ireland: where Creative is Native' was recently launched by IAPI to showcase the power and capability of Irish creativity to the wider world and to global brands who may have overlooked Ireland’s industry in the past.

The creative platform is a curated selection of Ireland’s finest work as chosen by some of the country’s top creative directors.

Driven by the Creative Council of IAPI it dovetails with IAPI’s ambition to position Ireland as a centre of creative excellence on the global advertising and marketing stage.

Ireland: where Creative is Native is supported by The Irish Times.

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