2021 Line-Up for IAPI/IoD Event Announced
2021 Line-Up for IAPI/IoD Event Announced

Following the success of the last two years, IAPI are once again partnering with the Institute of Directors in Ireland and The Irish Times to deliver our annual thought leadership seminar, aimed at CEOs, CFOs, CMOs and Agency Leaders.

Despite the continued restrictions earlier this year, Ireland’s economy is projected to grow by 4.6% in 2021 and 5.0% in 2022, according to the European Commission’s Spring Economic Forecast in May this year. However, we know how important consumer confidence is in creating and sustaining this economic growth and so, it was also positive to see this sentiment rise to a two-year high in June, according to the KBC Bank Ireland Consumer Sentiment Index.

Much has been written about the correlation between brand building, consumer trust and sentiment (2021 Edelman Trust Barometer-Ireland) and, we have seen the Irish public actively engage with certain brands during the last 18 months, looking for reassurance and comfort as we’ve lived through the pandemic. The brands that, early on, sought to understand consumer sentiment and communicate with them authentically, with products and/or services that backed their brand promise will undoubtedly be some of the long-term winners as we emerge.

However, there is still a huge opportunity for companies to work with Ireland’s experts in consumer insight, media trends and creative communications and establish that unique bond with their customers and workforce alike, in building a brand that delivers long-term value to the business. IAPI members in Ireland, in line with the commercial creativity and communications sector globally, have been expanding their offering over the past decade. However, the pandemic has seen these additional services such as product development, customer experience, data analytics and operational consultancy become even more vital to their clients.

IAPI and IoD Ireland are delighted to announce our line-up of speakers, all of whom are Leaders in their field. They will share their own views on how Brand Building is helping the financial well-being of their company as they look to the future.

  • Fiona Dawson, former Global President, Mars Inc; Non-Executive Director, The Lego Group and M&S
  • Gordon Lawlor, Managing Director, Circle K Ireland
  • Shenda Loughnane, Group Managing Director, dentsu
  • JP Scally, Chief Executive Officer, Lidl Ireland
  • Moderated by Charley Stoney, CEO, IAPI

“This annual event supports IAPI’s fervent belief in the value of long-term brand building for the bottom line of organisations. More importantly, our members’ and our client marketers’ understanding of brand goes way beyond customer communications as it permeates every aspect of an organisation including staff culture, customer services, operations and so forth up to the Boardroom”, says Charley Stoney, CEO, IAPI.

This is why engaging with the Boardroom on this subject is so crucial, not just for our industry sector but for the very survival of Irish businesses and brands as we emerge from the pandemic.”

This event is being broadcast using Catapult’s production expertise.

This is a free, invitation-only event for IOD members, IAPI agency leaders and CMOs.

To register your interest in attending, please email katherine@iapi.com and we will come back to you as soon as possible.


About the Speakers
About the Speakers

Fiona Dawson, former Global President, Mars Inc

Born and raised in Ireland Fiona joined the Mars Graduate Scheme in 1988 straight from Trinity College in Dublin, rising through various management and leadership positions, to her last role as Global President of Mars Food, Mulitsales and Global Customers in January 2016. She has been a member of the Mars, Incorporated Leadership Team, with global annual revenues of over $40billion. Her leadership roles have included General Manager Ireland, President of Global Retail and Mars Chocolate UK and European Marketing Vice President. Fiona also has a strong track record in sustainability and health and wellbeing, particularly women’s entrepreneurship and human rights. She currently chairs the Women’s Business Council in the UK and sits on a number of Advisory Boards, including Trinity Business school.

Fiona is currently Non-executive Director of the Lego group, and has recently joined the Board of Marks and Spencer. In March 2021 she was awarded an Honourary CBE for services to women and the UK economy.

Gordon Lawlor, MD, Circle K Ireland

Gordon Lawlor is Managing Director of Circle K in Ireland, part of global fuel and convenience store brand Circle K owned by Alimentation Couche-Tard. In Ireland, Circle K employs c. 2,300 employees and has a retail network of over 410 stations across the island – comprising of company owned and operated locations, as well as franchise and dealer locations where Circle K works with independent retail partners.

Gordon has significant industry expertise and has held several management and leadership roles in the fuel and convenience retail sector over the last 23 years – having started his career in the industry while he was still a student working the night shift at weekends in his local service station.

Gordon worked for ExxonMobil for 17 years – in Ireland with Esso Ireland, and internationally with ExxonMobil in both Brussels and London. He also led the Esso business in Ireland as its Chairman and Director from 2012 until its acquisition by Topaz Energy in 2015.

Following the acquisition of Topaz Energy in 2016 by Alimentation Couche-Tard (ACT), Gordon was promoted to the position of Fuels Director at Topaz playing a pivotal role in the integration of the Circle K brand in Ireland and leading the introduction of Ireland’s first premium additised fuels, miles and milesPLUS to the Irish market across the full network of Circle K service stations.

Gordon was also at the heart of the rebrand from Topaz to Circle K, and as Managing Director has continued to drive the businesses strategy in Ireland across growth and expansion, category and product development, sustainability, people, and several other key areas.

Shenda Loughnane, Group Managing Director, dentsu

Shenda joined Dentsu Aegis Network Ireland as Group Managing Director in April 2018. In this role, she is responsible for overseeing the Carat, iProspect, Vizeum and isobar brands as well as managing the data, strategy and new product development divisions of DAN Ireland

Prior to her return to Ireland, Shenda spent four years as Global Chief Strategy officer for iProspect, based in Germany. This role involved creating performance strategies for global clients as well as developing new solutions for iProspect in areas such as performance content, Commerce and Co-Op marketing.

Shenda has over 18 years of experience in digital advertising on both the media and creative sides of the business and a further 7 years in traditional advertising. Prior to joining iProspect, she ran the digital creative agency, ICAN, for 10 years and throughout her career, she has worked for media agencies such as Zenith and Havas in both the UK and across Europe.

John Paul Scally, Chief Executive Officer, Lidl Ireland

John Paul (J.P.) Scally is the Chief Executive Officer of Lidl Ireland and Northern Ireland. He joined Lidl as a Graduate in 2003, initially as a Project Manager in the Construction area of the business, having qualified with an engineering degree from the National University of Ireland, Galway.

J.P. subsequently held a number of roles with Lidl in Logistics and Sales Operations from 2004 until 2012. J.P. developed an understanding of the international retail landscape while sitting on the Board of Lidl France from 2012 to 2015, as Director of Operations. J.P. has been CEO of Lidl Ireland and Northern Ireland since his return from France in 2015 and oversees the 209 stores across the island with over 2 million weekly customers.

Speaker Line-Up
Speaker Line-Up
Fiona Dawson
Fiona Dawson
former Global President, Mars Inc.
Gordon Lawlor
Gordon Lawlor
Managing Director, Circle K Ireland
Shenda Loughnane
Shenda Loughnane
Group MD, dentsu & IAPI President
JP Scally
JP Scally
Chief Executive Officer, Lidl Ireland
In association with IoD Ireland and The Irish Times
In association with IoD Ireland and The Irish Times

The Institute of Directors (IoD) in Ireland is a dynamic network with 3,000 members drawn from companies large and small in the private, public and not-for-profit sectors. As the foremost voice in the debate on improving corporate governance standards, IoD Ireland is dedicated to developing and improving the effectiveness and performance of directors and boards throughout Ireland.

The Irish Times has delivered top quality news, opinion and analysis since it was first published in 1859. As media technologies evolve, so do our methods of storytelling and delivery. The Irish Times continues the transition from print to multiplatform publication, while upholding the journalistic principles that earned it the reputation as Ireland’s paper of reference.

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Add to Calendar 2021-08-26 14:00:00 2021-08-26 15:30:00 Europe/Dublin Branding: Vital for Ireland's Economic Recovery 2021 Brought to you by IAPI and IoD Ireland in association with The Irish Times Livestream Broadcast IAPI info@iapi.com

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Add to Calendar 2021-08-26 14:00:00 2021-08-26 15:30:00 Europe/Dublin Branding: Vital for Ireland's Economic Recovery 2021 Brought to you by IAPI and IoD Ireland in association with The Irish Times Livestream Broadcast IAPI info@iapi.com

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