We are excited to announce a members-only training session exclusively for IAPI members, designed to elevate your client management and service roles through the power of AI.

Based on the valuable insights and requirements shared by our members in a recent survey, we are hosting this interactive 90-minute session to provide practical tools and strategies that can be immediately applied in your daily work.

During the session, Karen Howley will lead a hands-on exploration of how AI can enhance your effectiveness in client-facing roles.

To get the most out of this session, you can use any AI chatbot, that you have access to:

• Microsoft Copilot: This is a good option for those who already use the Microsoft business suite, as the paid version seamlessly integrates with familiar tools like Word, Excel, and Outlook. If you already have access to Microsoft Business Suite, you should be able to sign in to start using their Copilot chatbot at https://copilot.microsoft.com/

No paid subscription is necessary to attend this workshop. We encourage participants to explore the AI tools available to them ahead of time to maximize the learning experience. Karen will demonstrate how to use ChatGPT within Microsoft Copilot and provide a series of practical exercises to ensure you leave the session with actionable skills.

This training is ideal for professionals in all client-facing roles within the agency world. Whether you’re managing client relationships, overseeing projects, or leading strategic initiatives, this session will provide valuable insights and tools.

The following roles, among others, will greatly benefit from this training: Client/ Account Managers, Account Directors, Business Directors, Strategic Planners, Project Managers, Client Services Executives, Marketing Managers, Brand Managers.

Karen Howley is a consultant at the forefront of educating and advising marketing teams on how they approach generative AI.

With a 15-year corporate and marketing career that included working with Accenture, Fortune 500 companies, SSE Airtricity, RTE, and start-ups, Karen brings lots of experience to help marketing teams start their journey to integrate AI.