This FREE morning session will help anyone involved in preparing your Effie Awards Ireland entry.

It is essential that Agencies understand how to start assessing their creativity and measuring it’s success. And equally essential for Marketers to know what data they need to extract from their end to help prove the case.

From the entry process to selecting categories to crafting your entry, it will all be covered. And, there will also be top tips and hints on how to arrest the attention of the jury when they’re reading your case.

Rose Van Orden, Planning Partner, McCann London

Rose is the strategic lead across several of McCann London’s biggest clients - L’Oréal, Microsoft, Nestlé and Chivas – and heads up the agency’s Effectiveness agenda. Part of the Effies-winning L’Oréal team for initiatives promoting diversity and age positivity, most recently she was shortlisted in Effies ‘5 for 50’ competition, for proving the sustained success of L’Oréal Paris. Mccann Worldgroup is currently Effie’s Network of the year.

Rose has a particular interest in creating inclusive, mass-market communications. In 15 years working across the private and public sector, agency and client-side, she has worked with some of the world's most purposeful organisations - Unilever, Google, the British Army, the BBC - and helped female brands such as L’Oréal, Very.co.uk and Mooncup incite women to find their power and use it.

Rose is part of Friday Club London, offering marketing advice to some of the UK’s most exciting start-ups. Outside of work, Rose is a Literacy Pirate, working with children who are falling behind at school to improve their reading, writing, confidence and perseverance.