This FREE morning session will help anyone involved in preparing your Effie Awards Ireland entry.

It is essential that Agencies understand how to start assessing their creativity and measuring it’s success. And equally essential for Marketers to know what data they need to extract from their end to help prove the case.

From the entry process to selecting categories to crafting your entry, it will all be covered. And, there will also be top tips and hints on how to arrest the attention of the jury when they’re reading your case.

Due to the expected demand for this workshop, we are applying a limit of maximum 5 attendees per agency/client.

We recommend that you bring your Planners and Client Services Directors and those that will be directly involved in writing your Effie entry.

If there are additional spaces available closer to the time we will contact those that have signed up to offer further places.

Rose Van Orden
Rose Van Orden
Planning Partner, McCann London
James MacAskill
James MacAskill
Senior Strategist, MullenLowe
Our Speakers
Our Speakers

Rose Van Orden, Planning Partner, McCann London

Rose is the strategic lead across several of McCann London’s biggest clients - L’Oréal, Microsoft, Nestlé and Chivas – and heads up the agency’s Effectiveness agenda. Part of the Effies-winning L’Oréal team for initiatives promoting diversity and age positivity, most recently she was shortlisted in Effies ‘5 for 50’ competition, for proving the sustained success of L’Oréal Paris. Mccann Worldgroup is currently Effie’s Network of the year.

Rose has a particular interest in creating inclusive, mass-market communications. In 15 years working across the private and public sector, agency and client-side, she has worked with some of the world's most purposeful organisations - Unilever, Google, the British Army, the BBC - and helped female brands such as L’Oréal, Very.co.uk and Mooncup incite women to find their power and use it.

Rose is part of Friday Club London, offering marketing advice to some of the UK’s most exciting start-ups. Outside of work, Rose is a Literacy Pirate, working with children who are falling behind at school to improve their reading, writing, confidence and perseverance.

James MacAskill, Senior Strategist, MullenLowe

James has been at MullenLowe for 2 and a half years. He leads strategy on the agency’s NHS Workforce account and is a global strategist on Knorr, Unilever’s biggest Food & Refreshment brand.

He started his career working at GOOD Agency, working on international NGO brands like Save the Children. He then joined VMLY&R where he had experience in digital transformation strategy on Bentley Motors, Bridgestone Tyres and Colgate.

James read History at the University of Leeds, doing his dissertation on Black and Irish nationalist politics and philosophy. He holds an Arsenal season ticket in the Clock End.

With thanks to our sponsors
With thanks to our sponsors
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Add to Calendar 2020-02-26 08:00:00 2020-02-26 10:30:00 Europe/Dublin Abso-effing-lutely Essential - How to Win an Effie This FREE morning session will help anyone involved in preparing your Effie Awards Ireland entry. Twitter, Fenian Street, Dublin 2 IAPI info@iapi.com

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