Join the Celebration - #effieIreland
Join the Celebration - #effieIreland

You are invited to celebrate with us as we unveil the winners on Thursday 23rd September at 4pm in a virtual awards ceremony broadcast live from the Mansion House - hosted by Jennifer Zamparelli. Only those achieving the highest standard of marketing effectiveness will be awarded from the short-listed cases.

Effie Awards Ireland are supported by RTE Media Sales, An Post Commerce, Pluto, Wide Eye Media, and Twitter.

While we wish you were all in the Mansion House to celebrate in person with us, we know that you’ll be celebrating elsewhere in your own agencies, offices or homes and that we’re all together watching the Effie Awards Ireland even if we’re apart. We hope you can make use of your celebration hampers to raise a glass of prosecco to all the winners and please do share your party snaps with us on Twitter using #effieIreland.

Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. Last year Ireland, through IAPI, became the latest country to adopt these world-class marketing effectiveness awards.

Effie Awards Ireland provides the Irish advertising and marketing industry with their first ever opportunity to pitch themselves against their peers globally. Every Irish Gold winner, announced at the virtual awards ceremony on 23rd September, will be given the opportunity to enter both Euro Effie Best of the Best and Global Effie Best of the Best in 2022

Out of nearly 100 entries, a total of 45 cases were short-listed, across 14 categories. The shortlisted agencies and their clients were: BBDO Dublin for Eason, Bord Bia and Rockshore; Bonfire for ALONE; Boys + Girls for Energia, ŠKODA and Three Ireland; Carat for Vodafone; Core for Electric Ireland, HSE, Heineken 0.0, The National Lottery, Three Ireland and Trócaire; dentsu for Energia; Folk Wunderman Thompson for An Post, Irish Life and Vodafone; Havas Dublin for Epilepsy Ireland and Jacob’s; In the Company of Huskies for BeLonGTo and Society of St Vincent de Paul; Javelin for Casillero del Diablo and SSE Airtricity; McCann Manchester for Aldi Ireland; Mediacom for Society of St Vincent de Paul; Mother London for Baileys; OMD Ireland for Jacobs and SSE Airtricity; PHD Media for FBD Insurance and ŠKODA; Publicis Dublin for Heineken 0.0 and Standard Life Ireland; Rothco Accenture Interactive for Electric Ireland and Óglaigh Náisiúnta na hÉireann; TBWA Dublin for HSE, Jameson and SuperValu; The Brill Building for Breakthrough Cancer Research; and The Public House for EPIC The Irish Emigration Museum, Independent.ie and FBD Insurance. To view the detailed shortlist, visit iapi.ie/effies>>