Media Buyers have the exciting task of negotiating the price of television and radio airtime, advertising space within newspapers, magazines, outdoor and all online platforms.
Responsibilities Include:
- Relationship building with media sales staff
- Keeping up to date with fluctuations in the media landscape and information
- Securing the best positioning and air time slots
- Managing media bookings
- Negotiating the best price, quality and placement of advertisements
The role of a media buyer would suit someone who is interested in the trading/data side of media as they need to be able to take in and fully understand large amounts of information.
Key Skills for Media Buyers
- Good numerical and data management skills
- Effective organisational skills
- Ability to assimilate large amounts of information
- Decisiveness
- Work well under pressure
Media Planners produce action plans for advertising campaigns.
As a media planner, you’ll identify which media platforms will best advertise your client’s brand or product. You’ll work within media planning and buying agencies, with the aim of maximising the impact of advertising campaigns through a range of media platforms.
By combining creative thinking with factual analysis you’ll develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. You’ll also apply a knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client’s brand.
Responsibilities Include:
- Work with the client and account team to understand the client’s business objectives and advertising strategy
- Liaise with the creative agency team, clients and consumers to develop media plans and campaigns
- Make decisions on the best form of media for specific clients and campaigns
- Research and analyse data using specialist industry resources
- Identify Target Audiences
- Continually evaluate the effectiveness of campaigns to inform future ones
As a Media Planner you will play a critical role within the client account team, taking responsibility for the day-to-day management of client business, driving the creation of brilliant work and delivering exceptional client service.
Gemma Gilmore, Business Director at Spark Foundry
Key Skills for Media Planners
- Good interpersonal, negotiation and communication skills for liaising with colleagues, clients and media owners
- Strong analytical and organisational skills
- Commercial Flair
