Offset returned for a tenth year, bringing a host of homegrown and foreign talent to the Point Square, turning it into a hub for creativity over the weekend. This annual event in Dublin draws both renowned experts and rising stars showcasing the latest and greatest work across all creative industries.

It was an honour to be partnering with Offset this year and we were thrilled to have the opportunity to host a number of panel discussions.

Our highlights this year include:

Carol Lambert, creative director and board director at Publicis Dublin, gave an honest account of the problems she has encountered and overcome through determination and hard work. Carol shared with us what it takes to be a creative with her ‘Eight Lessons for a Creative Life’:

• Be obsessive
• Don’t stop
• Get paid
• Everything changes (but not the idea)
• You’re not that great (so keep trying to improve)
• Surround yourself with people who are better than you
• Be careful what you wish for
• Don’t get comfortable

There have been profound changes in Irish society over the past three decades. These changes have been driven by the people, reflected in advertising campaigns and creative communications. Charley Stoney (IAPI) looked at how Ireland has nurtured its creative talent to drive this change with panelists David Hayes (In the Company of Huskies), Clara Traynor (Guns or Knives), Emma Heaton (Core) and Udi Ovadia (Boys + Girls) who gave us their creative perspective on working in the most progressive society in Europe.

Street artist, teacher and activist Joe Caslin received a well-earned standing ovation for his inspirational call for social change in Ireland and how creativity can support this movement.

How can creative services be exported? Are scale and location important? Charley Stoney (IAPI) put these questions to a panel of design leaders and industry stakeholders including Doireann De Buitléar (Moetion Films), Ciarán Ó Gaora (Zero-G) and Stephen Hughes (Enterprise Ireland) who discussed how our creative communities can increase our global reputation.

Tania Banotti (Creative Ireland) asked her panelists how ambitious can we be with the design industry in Ireland with John Newham (DBEI), Rossi McAuley (ICAD), Bob Gray (Red & Grey Design) & Aliette Dörflinger (European expert on Creative SMEs).

Thanks to all the Offset crew for putting on another outstanding convention in creativity. Congratulations for turning ten - we're looking forward to seeing what the next ten will bring.