Zenith and Mediaworks are consolidating to create a new team in Core. The combined entity will operate under the Zenith name, leveraging the global network provided by Zenith.

The move, which brings together a broad range of media specialities and a wealth of in-depth knowledge, creates one of the largest and most experienced media teams in the country.

All team members, which includes some of the industry’s best Media and Digital Strategists and Planners, will now work under the Zenith brand, working on a range of clients that includes iconic international and Irish brands.

The consolidation will take effect from 1st July 2022 and will be led by a combination of the management board of both teams, led by Managing Director, Paul Moran.

Chris Nolan, former MD of Zenith, will continue to be involved in the transition process, with the new team and with relevant clients, after which time, he will be embarking on an alternative role with Core.

Aidan Greene, CEO at Core said:

“Bringing together these two extraordinary teams will build on their excellent heritage of client service, award-winning innovation and business effectiveness. This will combine the unique strengths of both to deliver deeper support and wider access to specialists for our clients.

I want to thank each member of the team for their tireless commitment and dynamic contribution to date and share in their excitement for the new opportunities that this consolidation will offer.

Along with Spark Foundry and Starcom, Core has three exceptionally strong Media teams and we look forward to utilising the skill-set offered by Zenith, collaborating with our experts across Core, to grow brands and drive greater effectiveness for our clients.

Together, we will continue to make a difference.”

Core employs a team of 330 people and consists of eight Practices - Creative, Data, Investment, Learning, Media (comprising of Spark Foundry, Starcom, and Zenith), Research, Sponsorship, and Strategy.