THINKHOUSE proudly presents Youth Culture Uncovered 2025, the seventh edition of its annual event series exploring habits, behaviors and beliefs of young people aged 16-35. Set to take place at THINKHOUSE HQ, Fumbally Lane, Dublin 8, on Tuesday, October 21, 8:15 AM to 10:45 AM, this event promises to unpack the complex interplay between algorithms, AI, social media and young people’s views and behaviors.
Hosted by The Youth Lab at THINKHOUSE, Youth Culture Uncovered 2025 delves into the theme of influence, focusing on how creators, content and technology are reshaping youth culture and brand engagement. Attendees will hear from leading industry voices including keynote speaker Beth Marchant of System 1 on creative effectiveness in the creator economy, and participate in dynamic panel discussions featuring marketers, content creators and industry leaders.
This year’s event addresses questions such as:
- How can brands break through the noise and earn authentic attention?
- What are the new rules of creative effectiveness in 2025?
- How is AI transforming creative marketing and youth perception?
Designed for marketing professionals, industry leaders, the media and creators, Youth Culture Uncovered 2025 offers an invaluable opportunity to gain expert insights, experience youth perspectives firsthand, and explore the future of marketing communications in an AI-driven world.
