The premiere of “Blackout” launched, which was the winning film entry to the Cannes Young Lions 2019 awards. The winning entry was created by Paul Kinsella, art director with Public House and Eoin Tierney, copywriter with Boys + Girls and was directed by Richie Smyth of Pull the Trigger and will be distributed in Irish Cinemas by Wide Eye Media.
The premiere also saw the launch of an app version of iReport.ie for the Irish Network Against Racism (INAR) to support people to respond to racist incidents in the updated iReport App, available for Android and iOS devices on the new INAR website.
Speaking ahead of the launch, INAR Board member Claudia Hoareau said:
“We are very proud to launch this advertising movie, conceived by Eoin and Paul, which very snappily captivates the importance of our message, and the resources that INAR develops for reporting and responding to racism and encouraging bystander intervention”.
INAR Director Shane O’Curry added,
“We are also delighted with the opportunity to promote our work with the help of professionals in the industry. We are very grateful to IAPI, Wide Eye Media and Pull The Trigger for their tireless work, support and understanding in taking us on this thrilling journey and helping to promote the work we do in ways we could only aspire to”.
Speaking on behalf of Pull The Trigger, Max Brady, founding partner and Executive Producer said:
“Pull the Trigger are always very happy to assist social change and public awareness around issues that face Ireland as we take our place on a global stage. We are very proud to have, in some small way, contributed to the campaign against racism, to highlight that every comment, action and ‘joke’ can have a devastating effect on the recipient, and that the seemingly insignificant becomes powerful when unchallenged."
“The Cannes Young Lions winning cinema advert by Eoin and Paul uses real world footage of racial incident.” says Su Duff, Marketing & Research Director with Wide Eye Media. “While the experiences are uncomfortable to watch, they are unfortunately present in Irish life. Wide Eye Media are happy to be able to support INAR in the distribution of its important message and new app launch.”
The iReport.ie App is now available to download here.
The Cannes Young Lions competition is led by IAPI and sponsored by Wide Eye Media who manage all cinema advertising across Ireland, and Pull The Trigger, an award winning commercials production company, who invest in nurturing new talent, and supporting social change causes.
The competition encourages social responsibility and creativity in the advertising industry, bringing together budding creatives with not-for-profits, resourcing the production and dissemination of adverts with important messages.
