The WARC Effective 100 have released their latest rankings, announcing ‘Let’s Make Viral Products Instead!’ for Carvaan by The Womb as the most effective campaign in the world.
Ogilvy's 'Healthy Hands Chalk Sticks' for Savlon and McCann's 'India's Newest Status Symbol' for Harpic complete the global top three.
The top rankings in the 'top 10 creative agencies for effectiveness' are taken by Indian agencies. McCann New Delhi tops the list, while Ogilvy Mumbai is in second. The Womb also features in the top 10 list, at number eight.
For more about the world's most effective campaign click here.
Navin Talreja and Kawal Shoor, Co-Founding Partners, The Womb, said,
"To take on a daunting business challenge for an organisation, within the first three years of starting our own agency, and then help the client meet it and beat it with a product innovation - targeted at the innovation-phobic elderly audiences, has been a once-in-a-lifetime experience. Its success was reward itself, and now this recognition - wow!"
The awards are an annual international case-study competition in search of the smartest campaigns that best use emerging marketing disciplines, and are based on WARC’s analysis of the 2018 results of the most important marketing effectiveness and strategy competitions around the world.
WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.
For a summary of the WARC Effective 100 rankings, broken down by campaign, agency, brand and country click here.
“The WARC Effective 100 reflects the best of commercial creativity. This year, the top two campaigns involve product innovation that drove breakthrough results.”
“They reflect the potential for marketing strategy to move upstream, tackling big business problems as well as communications challenges.”
David Tiltman, Head of Content, WARC.
