Maura Ashe has been appointed as Managing Partner, UM Ireland. In her new role she will be taking a lead position in developing the agency and increased responsibility of shaping the future of UM Ireland for staff and clients. She will report directly to UM Ireland MD Alan Daly.
Maura will also have a pivotal role in the implementation of “Futureproof” the recently announced UM agency positioning that is centred on the notion of being ready for “What’s next?”, responding to rapidly changing consumer behaviour and a demographically evolving society.
“At UM, we leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections," said Maura. "As a leader within the business, that’s a message I look forward to communicating to brands in the coming years.”
Kate Murtagh has been promoted to the position of Business Director – Head of Client Services. With the agency for more than four years, Kate will now take on Business Director level responsibilities whilst building on already robust focus client service, delivering a level of excellence across everything done for clients at UM. Ultimately, Kate’s remit is to enhance UM service levels and identify new ways to strengthen client relationships.
Other promotions include Aoife Conway and Mike Dolan to Digital Account Manager and International Account Manager, respectively. These promotions recognise both their achievements of the past number of years, building new client relationships and expanding their use of planning skills within their client portfolio.
“In essence, we’re a people business and I’m lucky to work with some of the best talent in the industry," said Alan Daly, MD, UM Ireland. "Maura, Kate, Aoife and Mike reflect the UM ethos of always being on the go, always moving forward, adapting and exploring new creative and commercial opportunities for clients. Brands recognise that skill level and how this approach adds value to their bottom-line.
