UM Ireland, part of IPG Mediabrands and one of this country’s leading creative media agencies, has announced a series of new national TV and Radio sponsorship deals negotiated for their clients, Mater Private and Zurich.
With a philosophy of “Strive for Better”, Alan Daly, managing director, UM Ireland says: “This year at UM, sponsorship has offered so much value for our clients. Our invest in branded sponsorships has hugely increased this year. Our clients and their brands are leaning more and more toward sponsorships and its strengths to solve their communications challenges.”
A new one-year sponsorship of The Pat Kenny show on Newstalk FM has commenced with the news and current affairs show broadcast Monday to Friday, 9am to 12noon. The show mixes strong current affairs analysis and human-interest interviews with light entertainment stories plus live music.
In addition, the leading private hospital based in Dublin and Cork has also renewed its sponsorship of RTE TV’s “Today with Maura and Dáithí”, Ireland’s most watched daytime show featuring lifestyle and showbusiness news that broadcasts 3.30-5.50pm, Monday to Friday. In stings aired during both shows, Mater Private emphases its Dublin and Cork locations, highlighting services in urgent cardiac care in addition to its Orthopaedic and Spine centres, specialist Eye centres, Day Hospitals plus Cancer care expertise.
Bláithín Liston, Director of Marketing, Mater Private Hospital said: “A well-chosen sponsorship is an important part of any brand awareness and engagement campaign. Working with the team at UM, we’re very pleased to be associated with two of Ireland’s best loved shows - on TV and radio. Their signature mix of news and entertainment offer a barometer into how Ireland is thinking at any one time.”
Zurich, one of Ireland's most successful life insurance companies, offering a full range of Pension, Investment and Protection products has partnered with RTE Radio1’s Drivetime for the third year in a row.
The sponsorship commenced with the new presenting team of Sarah McInerney and Cormac O’hEadhra who broadcast from 4.30pm daily each weekday afternoon, dissecting the main news stories of the day.
Elaine Fitzpatrick, Chief Marketing Officer & Head of Corporate Communications, Zurich Life Assurance Plc. said; “We’re delighted to continue our association with RTE Drivetime. As an important source of news, information and insights, it gives listeners such as our customers the opportunity to assess key information and form their own opinions on the important matters of the day.”
The deals were negotiated by UM Business Director Maura Ashe and her team. She commented: “We recognise as an agency that sponsorship is a powerful way of building a brand and we have aligned ourselves with properties that are largely current affairs based. These really resonate with Mater Private and Zurich consumers tuning in to hear the issues and events of the day.”
