The Institue of Advertising Practitioners Ireland, is thrilled to start the year on a high note with exciting news following Dubai Lynx announcing two of Ireland’s industry leaders on their jury this year.

The Dubai Jury Lynx represent a set of diverse, industry-leading talent from across the global creative community. Dubai Lynx announced, Emma Williams, Senior Director at Edelman and IAPI Board member, part of the PR Lynx Jury and Jessica Derby, Head of Production at BBDO on the Film Craft Lynx Jury for the 2023 competitions.

Each year, enormous consideration is given to who will judge the work ensuring that the right balance of specialities, networks and expertise is achieved. We are proud to see that Irelands leading creative minds will be working together with global visionary thinkers to share their expertise that will propel the creative industry forward.

"This is testament once again as to how the reputation of our industry professionals is gaining attraction on a global stage. Dubai Lynx is becoming an internationally renowned creative award and it’s great to see IAPI members making a contribution in this way.” Charley Stoney, CEO, IAPI

Speaking on this appointment, Emma Williams said, “It is a great privilege to be selected as a judge for the PR Category of Dubai Lynx. The power of creativity to drive marketing effectiveness is something that I’m really passionate about; so, to have the opportunity to review the work from the brightest stars in our industry is very exciting. I look forward to working with my fellow judges in the coming weeks and months.’

“It’s such an honour to have been appointed to the Film Craft jury at this year’s Dubai Lynx. I’m really looking forward to getting together with my fellow judges to review, debate and award the very best of the industry’s onscreen artistry”, said Jess Derby, BBDO.

Taking place in March this year, across a number of venues in Dubai, Dubai Lynx is a festival that brings the global creative communications industry together to learn, network and celebrate the power of creativity.

For more information on the competition, judging process and full jury list head to their website here.