Paying tribute to the 190-year legacy of Ireland's railway tracks
Paying tribute to the 190-year legacy of Ireland's railway tracks

Publicis Dublin and Iarnród Éireann have unveiled a new campaign paying tribute to the 190-year legacy of Ireland's railway tracks. Through a one-shot cinematic journey, the film adopts a timeline motif, piecing together the story of the tracks, from their origins in 1834 to present day.

This campaign is a testament to Iarnród Éireann’s commitment to honouring its heritage while looking forward to the future.

The film showcases and honours the dedication of the workers who have maintained and evolved this vital infrastructure over generations, making the tracks not just the backbone of the nation’s railway system, but a symbol of resilience and progress. A rich voiceover brings the timeline to life, capturing the spirit of the hard work that keeps Ireland moving.

Credits
Credits
  • Creative Director: Peter Dobbyn
  • Copywriter: Lucy Mortell
  • Art Director: Leona Smyth
  • Business Director: Sinéad Dennis
  • Senior Account Director: David Carter
  • Senior Account Manager: Cassie Treacy
  • Account Executive: Keri Quinn
  • Strategic Planner: Niamh O’Shaughnessy
  • Senior Agency Producer: Rachel Murray
  • Agency Producer: Claire Boylan
  • Production Company: Banjoman
  • Director: Dermot Malone
  • Head of Production: Matt D’Arcy
  • Producer: Keith Bradley
  • DOP: Burschi Wojnar
  • Post House: Gabha Studios
  • Music Composer: Michael MacLennan
  • Sound Design: Folding Waves
  • Client: Iarnród Éireann