Three launches its new TVC campaign with a warm and emotive Christmas story entitled ‘Everyone’s a kid at Christmas’. Christmas is a time for connecting, and with a different type of holiday season on the horizon, staying connected matters now more than ever. The ad shows us that no matter where you are this Christmas, you can still share those special moments and traditions with family and friends.
“As an agency, we get really excited about making Christmas ads and the one thing we were keen to do this year was to bring a little magic and nostalgia to Irish TV screens," said Kris Clarkin, Creative Director, Boys+Girls. "We worked closely with director, Fiona McGee of Arts&Sciences, to bring the spot to life. Fiona was fantastic to collaborate with and even though the whole shoot was done remotely, it felt like we were all part of the one team”.
“At Three, we understand the power of connection in sharing special moments with loved ones near and far, especially at Christmas," said Aislinn O’Connor, Director of Marketing, Three Ireland and Three UK. "As we face a different Christmas, we know our customers will rely on our network more than ever in helping them stay connected to those who matter most. We want to wish our customers a very Merry Christmas, from our network to theirs.”
Directed by Australian based Director, Fiona McGee and working with creative agency Boys+Girls, Three wanted to celebrate the fact that although this Christmas may be different, some traditions will never change. Christmas trees will be decorated, presents will be wrapped and families will continue to make Christmas memories, be they in person or virtually.
Capturing the emotion, nostalgia and essence of celebrating Christmas traditions, family connection is at the heart of the ad which aired on TV, 18th November and will be supported with social, digital and also in Three’s retail stores.
