The Great Reset is a movement, initiated by the Purpose Disruptors network. Adopting a unique, collaborative approach, over 200 people from competing agencies within the community attended a series of online workshops throughout lockdown to develop the launch activity.
Earlier this month, companies from across Ireland and the UK’s creative industry came together to launch The Great Reset, an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown.
Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global warming to 1.5 degrees. As the world starts to ‘reopen’ and return to a ‘new normal’, there is a small yet urgent window of opportunity not to let this progress slide.
A UK poll conducted for The Great Reset through OnePulse shows that 77% think it is the creative industry’s responsibility to encourage people to behave more sustainably, as we have in lockdown.
The Great Reset aims to harness this moment in time, and provide an opportunity to ‘reset’ and create work that meets this desire and is in the best interests of both humankind and the future of our planet.
In Ireland, Behaviours & Attitudes has volunteered to investigate the Irish nation’s perspective on this topic. The findings will be launched next month as part of the The Great Reset official launch in Ireland.
- Sign Up to be part of The Great Reset movement in Ireland via IAPI. Pre-register your interest for the Irish launch event (stay tuned for event details coming soon)
- Pledge - pledge support to The Great Reset movement here.
- Join the Great Reset Gathering on Wednesday July 29th at 4.30PM. These 90-minute sessions will be hosted by The Purpose Disruptors and act as an opportunity for collaborators to learn, ask questions and understand how they can help and get involved, as well as offering an opportunity to meet like-minded people.
- Read about why this is a window of opportunity to create the future we want as an industry in the Great Reset White Paper written by strategists at Gravity Road and THINKHOUSE. The White Paper helps deepen people’s understanding and sets out the need for people in the industry to ‘reset ourselves’, ‘reset out work’ and ‘reset our impact’.
- Digest and share the website, white paper and message with your industry peers so that the message can be spread far and wide.
We are on a mission to get every IAPI agency on board to #CreatetheReset, while inspiring and amplifying the global initiative.
This needs everyone across the industry to make The Great Reset happen. Whether you are a CEO, Creative Director, Junior Designer, Strategic Planner or Account Manager - you can get involved.
CEO’s, Creatives and strategists across multiple agencies in Ireland have already pledged or attended a Great Reset gathering - but we’re just getting started.
Join The Great Reset (Ireland) by emailing gus@iapi.com
