Following a competitive pitch process, THINKHOUSE has been selected by Suntory Beverage & Food GB&I as its newest agency partner. THINKHOUSE will work in partnership with Lucozade Energy’s GB team, alongside their existing agency partners, to deliver major PR & Experiential campaigns throughout 2021 and 2022. The appointment of THINKHOUSE follows four years of the agency working in partnership with Suntory Beverage & Food Ireland.

“THINKHOUSE was selected for its deep understanding of creative-technology, digital media and youth audiences," said Zoe Trimble, Head of Marketing, Lucozade Energy GB. "We look forward to partnering with the team to deliver culturally relevant, digital-centric campaigns, they will be a great addition working alongside our fantastic existing agency partners."

“Our international client base has grown in recent years and this is another iconic brand that is partnering with us to drive growth across multiple markets - an opportunity we relish," said Jane McDaid, Founder & Head of Creative Innovation, THINKHOUSE. "Lucozade Energy is an ambitious, fun brand, the kind that lets us get playful. We look forward to driving further success for Lucozade Energy in the UK through carbon-conscious, digital-first creative communications and activations.”

THINKHOUSE is an Irish-owned independent agency based in Dublin and London. The agency is experiencing growth as a result of international account wins over the last 12 months and will have increased its headcount by 30% by end of July.