The independent creative agency launched a pointed campaign for Belfast Telegraph based around Belfast’s SSE vaccination centre, reinforcing that the Belfast Telegraph are the newsbrand that ‘tell it like it is’.

The campaign for the Belfast Telegraph includes the biggest backlit outdoor site in Ireland, a 192 sheet billboard positioned outside the centre, making this message unmissable for the thousands visiting the centre each day. To add to this, dynamic digital Adshels pull in information on vaccination numbers, refreshing daily, with a pointed take on ‘political sighs of relief’.

“The Belfast Telegraph has a significant history in challenging the Northern Irish to debate," said Colin Hart, Creative Director, The Public House. "This idea builds on that, creating topical conversation. We have an ‘overwhelming’ amount of Northern Irish people at The Public House and we are delighted that we can be a part of the Bel Tel’s journey of ‘Telling it like it is’”.

The media buying was delivered by Ardmore.

“At this critical time in the fight against Covid 19, we wanted to start a conversation with the people of Northern Ireland and make a bold statement that fitted with our positioning of ‘telling it like it is’," said Lucy Dougan, Marketing Manager, Belfast Telegraph. "The campaign we built with The Public House is absolutely unmissable”.