The Public House has launched a new action-driven campaign for men’s health charity Movember, driving sign-ups and donations for their month-long moustache-growing initiative.
Movember focuses on three main areas, which have a huge impact on Irish men.
- Testicular cancer - the most commonly diagnosed cancer in men aged 15 - 34.
- Prostate cancer - 1 in 8 men will be diagnosed with prostate cancer in their lifetime.
- Suicide - the leading cause of death among men aged 15-29 in Ireland.
Movember funds a range of men’s health projects in Ireland aimed at raising awareness, changing health behaviours, funding lifesaving research and building evidence for early intervention programmes.
Launched last week, The Public House helped form The Tache Force, a group of elite activists who want to get Movember trending again. Some will grow moustaches, others will take a different approach. The Tache Force is open to all and it’s never too late to join. Sign up at Movember.ie to Mo Your Own Way. Whatever action you take could save a bro.
The first public facing activations The Tache Force carried out in Ireland included changing the signage on Dublin’s busiest thoroughfare to read MO’Connell Street. On November 1st, The Tache Force held a shavedown in Trim, Co. Meath. Barbers in the town offered free clean shaves to participants, because the cardinal rule of moustache growing is you start with a blank canvas.
The campaign is also live across out of home and social.
Johnny Owens, Movember Country Director - Ireland, said about the campaign: “Centuries ago the ‘crommeal’ moustache was an important symbol of Irish identity and culture. It has since been lost to history but today, thanks to the worldwide Movember community, the moustache is an internationally recognised symbol for men’s health. In 2022, we’re asking our Irish community to grow a ‘crommeal’ of their own, or if that’s not your thing, ‘Mo Your Own Way’ and come up with your own challenge, whether it’s organising a trivia night or running 60km this month, to symbolise the 60 men who we lose to suicide globally, every hour.”
Mikey Curran, Associate Creative Director, The Public House, added: "Statistics around suicide, prostate and testicular cancer are loud and in your face. Unfortunately, Irish men all too often suffer in silence. Through our work, we want to get people talking, first about Movember, then about their own problems. The uncomfortable conversations we imagine in our heads often go much easier in reality. Check in with yourself and those who care for you.”
There’s still time to shave down or Mo Your Own Way this Movember. #JoinTheTacheForce at movember.ie
The Public House is Ireland’s most awarded creative agency of 2022, driven by the philosophy that ‘Boring Doesn’t Sell’. Their roster of clients is made up of ambitious Irish brands including FBD Insurance, Irish Independent, Dunnes Stores, EPIC: The Irish Emigration Museum and Barnardos.
