On Thursday 10th September, over 150 marketers tuned into the online launch of The Great Reset Ireland.

The Great Reset is a cultural movement to maintain the positive environmental behaviours developed during lock down and embed these in society. As an industry we need to ‘reset ourselves’, ‘reset our work’ and ‘reset our impact’.

With the support of IAPI, The Purpose Disruptors and the PRII, the event was designed for attendees in the marketing industries to understand how they can start resetting themselves, their work and their impact when it comes to the global climate crisis.

Read the white paper
Read the white paper
Behaviour & Attitudes Survey
Behaviour & Attitudes Survey

During the online event, the results of a survey carried out by B&A were shared with attendees. These showed that 93% of the marketing industry think their work should encourage people to behave more sustainably like during lockdown, while 70% feel increasingly motivated to do their part in creating a better Ireland through their work than before Covid-19.

Some 30% of the industry did however feel that they have been feeling increasingly hopeless about the impact that they can make through their work. However, some 78% of respondents agreed that the Covid-19 pandemic has positioned business for a Great Reset that puts people and the planet’s needs first.

View the survey results
View the survey results
About The Great Reset Ireland
About The Great Reset Ireland

The Great Reset Ireland Team, led and inspired by Purpose Disruptors UK, is a group of Irish-based marketing, communications and advertising professionals who believe that this moment presents us with an opportunity to reset, together, on a grand scale in the name of people and planet.

We believe that to return to Business as Usual now is to reject an open opportunity for our industry to fight the climate crisis.

The Great Reset is open to everyone.

Publishable images, films, social assets etc. are available to download: HERE

Our industry has power and influence but we need lots of people to choose to use it. We must grab this opportunity to help shape a society that puts mankind and our planet’s needs first. To do this we need to:

  • Reset ourselves to become agents of change, not just passive receivers of briefs
  • Reset our work so what we create promotes sustainable values, attitudes and behaviours.
  • Reset our impact by reevaluating what we measure and celebrate as ‘success’.
#ChangeTheBrief
#ChangeTheBrief

Coming out of COVID-19, the Purpose Disruptors is building the #ChangeTheBrief Alliance, made up of agencies bound by the singular desire to help solve the climate crisis through the use of their collective communication skills, enabled by the investment their clients make in advertising.

The brief will be available for download this September.