Entries in the IAPI An Post Direct Challenge went on display for a special evening at the GPO with an impressive turnout of people to view the exhibition.

Campaign entries had been judged by a panel of advertising experts including John Fanning, Gai Griffin, Charley Stoney, and Trevor Beattie.

The winning team from Publicis picked up the top prize - a week at the Cannes Lions International Festival - with their excellent direct mail ad campaign titled ‘Do You Recognise Your Details?’ Their nominated charity 'The Alzheimer's Society of Ireland’ also picked up a €20,000 An Post Direct Mail ad campaign.

The runners-up included Core for their campaign ‘End Period Poverty Envelope’ for Homeless Period Ireland; McCann Blue for its beautifully designed campaign ‘The Story of the Snake’ for Medicine Sans Frontier; and TBWA for their powerful campaign created on behalf of Women’s Aid called ‘Home Catalogue.'

Congratulations to all 35 agencies for taking part in the IAPI An Post Direct Challenge. We were thrilled with the number of entries, 67 in total, and amazed by the creativity and innovation on show.