Only Irish creative and agency to feature in international female-judged awards nominations
Only Irish creative and agency to feature in international female-judged awards nominations

The First Poster To Catch Lung Cancer for the Marie Keating Foundation has been awarded Bronze for Strategy in the Health Cut at Paris-based international the Gerety Awards. This is the first Gerety win for The Brill Building and the first for an Irish agency.

The audio-activated out of home produced by the agency with PML group was also shortlisted for innovation. The campaign created for CEO Liz Yeates and Brand Manager Jayne O’Toole was recently crowned the Marketing Creativity and Innovation winner at the All Ireland Marketing Awards, awarded two Silver and two Bronze at the ICAD awards and is shortlisted in the 2023 Irish Effie Awards.

The Gerety awards is unique in bringing together an all-female jury to select the best in advertising from around the world. International juries determine the shortlists from which the winning work is chosen by a Grand Jury. The 2023 jury have awarded 4 Grand Prix, 27 Gold, 69 Silver, 65 Bronze, with 159 entries remaining on the shortlist.

The campaigns taking home the Grand Prix represent creativity at its best for big world issues like climate change, refugees and immigration, diversity but also humour, a cherished and missed trait in the industry today.

Commenting on the win, Creative Lead Peter Snodden said: “Seeing work created and produced in Ireland by a small and dedicated inter-agency and client team perform on the world stage is a huge boost. That the Gerety awards selected a project with a male target audience and protagonist in our amazing survivor Johnny Hassett is proof the Gerety’s are about the world’s best work selected by the world’s best advertisers, regardless of audience’s gender, perspective or location. We so appreciate the platform Joe Brooks and the Gerety team have created to view winning work through a unique lens”