41 winners were selected in the IMC European Awards, representing 24 agencies from 5 countries. IAPI are thrilled to announce that Ireland took the lead in the awards ceremony, with an astonishing 15 trophies (including 4 by Brill Building, 4 by Pluto, 2 by Verve).
The Grand Prix for an exceptional work was presented to The Brill Building for their campaign The Shop that Nearly Wasn't for Breakthrough Cancer Research. Together with the client, which specialises in funding new treatments for difficult to treat cancers that have a low survival rate, they had a difficult task to increase future funding potential by increasing awareness - of the brand, and the importance of the work they do.
Dan Henson, Creative Director, The Brill Building, said: ‘The Brill Building are thrilled with this IMC Grand Prix win as we knew we faced very stiff competition from the best gold winning integrated marketing and experiential campaigns across Europe. We thank Breakthrough Cancer Research for their trust and positivity throughout.
Our ambition was to create an immersive campaign promoting the positive effect cancer research has on the lives of the people it touches. Everyone involved in this campaign got behind it and that’s always a winning formula with or without any award when supporting such a worthwhile cause.’
The winning agencies were selected after two rounds of judging in a European competition of the best campaigns selected at the national level across Europe.
The first-round selection was made by a jury panel made up of 40 leading industry professionals across Europe, with the second-round jury comprised of IMC Council member representatives.
Verve The Live Agency won two awards for their campaign "20 Second Soap", that helped raise awareness of how long people should be washing their hands during the COVID-19 crisis, as well as helping to prevent the spread of COVID-19. The campaign also features a tutorial on how viewers at home can make their own 20 Second Soap.
Pluto Communications was awarded a total of 4 IMC awards for their campaigns, with "Jameson Connect" and #100Consent" winning an award each, and "Antiviral", for The Department of An Taoiseach, winning two IMC awards. Pluto would like to thank the stars of Antiviral - Jack, Alex, and Susie, for their bravery in sharing their stories to encourage young people in Ireland to protect themselves and others from Covid. Storytelling is a fundamental human experience that unites and connects people and Pluto is delighted to have been given the opportunity to share these important messages. You can listen to
Jack, Alex and Susie’s stories here.
