The Brill Building, the award-winning full service brand and creative communications agency has announced €1.1m independent investment in Inchicore, as the company embarks on the next phase of its expansion.
Originally founded as a cloud based company in 2019, The Brill Building is now developing a first of its kind premises in the Irish industry.
As the marketing and communications industries worldwide undergo seismic changes, with mergers and challenges to the predominant large-holding company model and the self-serve promise of social media platforms, The Brill Building believes it has a new formula that will help more companies succeed in an increasingly complex landscape.
The company’s new premises in Inchicore will operate as the agency’s own creative studio and will also serve as a multi-use, open-access creator hub and collaborative production studio with virtual and hybrid capabilities.
Speaking about the role of the new premises, Roisin Keown CEO The Brill Building said: “Five years into the big adventure that is The Brill Building, having created many nationally and internationally successful marketing campaigns in that time, this is our agency's first investment in a physical space.
“It's a natural next step to invest in a production hub, rather than an office. However, we're thinking bigger than just the immediacy of production. We've always had the mantra 'scale is no barrier to ambition' - meanwhile dreaming on a larger scale than most. Until now, harnessing virtual production could only be accessed on the largest scale. Now with new technologies, you don’t need a huge footprint or a team of hundreds in-house to create world class work. It’s innovation and imagination in the one space.”
Situated in the heart of Dublin 8, the agency expects to support and benefit from the local creative community and Dublin City Council's ‘cultural cluster’ strategy for the south central area (Dublin 8, Kilmainham, and Inchicore), which is fostering growth in the historically rich area as an emerging cultural hub.
Announcing the investment on site was industry body IAPI President Siobhan Masterson and Lord Mayor of Dublin, Cllr. Ray McAdam who said: “This €1.1 million investment in Inchicore from The Brill Building is exactly the kind forward thinking Dublin needs. It brings new life, jobs, creativity and opportunity to a neighbourhood that has real potential. In my capacity as Lord Mayor, I am committed to ‘Celebrating Dublin’, so I warmly welcome projects that turn vacant or under-used spaces into engines for growth and innovation. This hub won’t just boost the creative economy; it will help build a Dublin where ambition meets action and where culture, commerce and community come together. I look forward to working with The Brill Building to champion this new chapter for the Irish advertising industry, for Inchicore and for the city as a whole.”
IAPI President Siobhan Masterson said: “This is the sort of development we are excited to see for our commercial creative industry in Ireland. At IAPI, we're committed to scaling the influence and reach of our members, not just nationally but internationally and to see the drive and vision of The Brill Building evolve with this great new step for the agency is proof an inspiring next chapter for Irish marketing and communications awaits".
The Brill Building team believe their approach, partnering the creation of powerful brand platforms with cutting-edge production capability, is key to helping alleviate a key pain point for CMOs and CEOs at a seminal moment for brands and businesses. According to a 2024 research by Red C, 64% of Irish marketing executives said A.I. upskilling was a top need and the priority for one in three was getting skilled talent, asking ‘what else can you bring’ and ‘how can you lift this business’.
