TBWA\Ireland has launched FEED by TBWA – formalising its ever-growing brand-led social media, content and performance offering.
Already boasting a dedicated team of 17 people, and an impressive client list that includes: Dalata, Clayton and Maldron Hotels, Glenveagh, Tourism Northern Ireland, Burger King, eir, Audi, Children’s Health Foundation, BestDrive by Continental – FEED by TBWA is now Ireland’s largest dedicated social, content and performance service within the Irish creative agency market.
The newly appointed Executive Director of FEED and Products is Andrew Murray. Since joining TBWA\Ireland in 2017, Murray has played a pivotal role in the expansion of TBWA’s digital, social and content offering.
“We’ve been building brands, grabbing attention and driving paid performance through Disruption® in every feed for the past few years. Now is the time to make this a standalone product offering – as we look to further expand in Ireland and the UK in 2024 and 2025” says Murray who also adds that 28% of the overall agency revenue is already driven by social, content and performance media.
“There has been a shift, almost a boom, in trend-based social media agencies and content over the past few years. I feel that this has lowered the overall quality of social media content that drives genuine brand and performance impact. When a brand is over indexing on organic trend-based content – they’re relying on hit after hit to cut through… whereas our approach guarantees consistent brand building and performance with a monthly banger or two thrown in!”, Murray adds.
Luke Wilson, Head of Digital, Social & Content at FEED says “The past 12 months have been transformative for us. We’ve brought in performance experts, content creators as well as adding a dedicated strategy layer to the team – adding immediate value to our client’s content. FEED also works closely with our wider creative teams on integrated briefs and BOLT!, our in-house production offering and studio, on larger content formats. An amazing resource to have in-house.”
TBWA\Ireland has launched FEED by TBWA – formalising its ever-growing brand-led social media, content and performance offering.
Already boasting a dedicated team of 17 people, and an impressive client list that includes: Dalata, Clayton and Maldron Hotels, Glenveagh, Tourism Northern Ireland, Burger King, eir, Audi, Children’s Health Foundation, BestDrive by Continental – FEED by TBWA is now Ireland’s largest dedicated social, content and performance service within the Irish creative agency market.
The newly appointed Executive Director of FEED and Products is Andrew Murray. Since joining TBWA\Ireland in 2017, Murray has played a pivotal role in the expansion of TBWA’s digital, social and content offering.
“We’ve been building brands, grabbing attention and driving paid performance through Disruption® in every feed for the past few years. Now is the time to make this a standalone product offering – as we look to further expand in Ireland and the UK in 2024 and 2025” says Murray who also adds that 28% of the overall agency revenue is already driven by social, content and performance media.
“There has been a shift, almost a boom, in trend-based social media agencies and content over the past few years. I feel that this has lowered the overall quality of social media content that drives genuine brand and performance impact. When a brand is over indexing on organic trend-based content – they’re relying on hit after hit to cut through… whereas our approach guarantees consistent brand building and performance with a monthly banger or two thrown in!”, Murray adds.
Luke Wilson, Head of Digital, Social & Content at FEED says “The past 12 months have been transformative for us. We’ve brought in performance experts, content creators as well as adding a dedicated strategy layer to the team – adding immediate value to our client’s content. FEED also works closely with our wider creative teams on integrated briefs and BOLT!, our in-house production offering and studio, on larger content formats. An amazing resource to have in-house.”
“The past year has been record-breaking for us, and we expect the next 12 months to surpass that. I can’t wait”, Wilson adds.
“We’ve increased conversion results by 35%, tripled social followings and even drove a 12,000% uplift in content engagement for clients in the Ireland, UK, Germany and Netherlands markets. All through a combination of social and content strategy; always-on brand building; spikes of Disruption®; performance and paid social; and community management. To give context – for one of our clients – we’re driving over €1 million in assisted revenue per month”, says Andrea Elebert, Performance Manager at FEED.
TBWA\Ireland CEO Deirdre Waldron adds, ”FEED by TBWA is the latest dedicated product we bring to market. There’s a gap for a truly full service social and content agency that ‘get’s brand, can shoot and create in-house, and can drive performance at scale. Andrew and Luke have big ambitions for FEED in the short and medium term. By the end of this year – we want to be the first agency everyone considers when they wish to deliver always-on brand building and performance.
