Yet again Ireland tops the rankings worldwide in terms of people who have sat and passed the EAC exam.
The EAC exam is a foundation-level qualification for members of the European Association of Communications Agencies (EACA)
We are excited to announce that the following Irish students passed the exam.
With distinction
Eimear Dalton
With credit:
Stephanie Barry, Una Boylan, Jennifer Byrne, Graham Curtis, Cathal Deans, Lavina Gallagher, Evelyn Gleeson, Louise Hora, Katie Jones, Lisa Kelly, Hugh Kirwan, Suzanne Mahon, Louise McCabe, Fergal Mohan, Tara Moran, Donal Murphy, Jennifer Murphy, Mariana Nicoli, Serena Ottman, Sean Rea, Michael Robinson, Tony Roche, Katie Rochford, Clodagh Ryan, Sinead Scollan, Sean Scott, Helen Smits, Donya Telford, Clara White, David Williams, Molly Wolfe
Pass:
Shane Brennan, Ruth Feeley, Michael Kehoe
Huge congratulations to all of the above. Your hard work has paid off. Well done!
PRESS RELEASE / June 2014
Third generation of European Advertising Certificate graduates honoured
Brussels, 4 June 2014: Young professionals across Europe, Middle East and Africa, who sat the 2014 European Advertising Certificate exam on 10 April, have now received their results, which maintain the same high standard as previous years, with a total pass rate of 98% and over 75% of the students gaining credit or distinction.
The European Advertising Certificate represents an opportunity for agency employees across Europe with up to two years’ industry experience to obtain a foundation-level qualification for members of the European Association of Communications Agencies (EACA).
The Certificate offers the first consistent, European-wide qualification designed to provide young agency personnel with a thorough understanding of the advertising industry and its processes, a comprehensive overview of the brand communication process and to complement their day-to-day on the job experience.
Based on the proven IPA Foundation Certificate, it was specifically developed for a European audience with help from the EU’s Leonardo programme. The learning is free and the examination costs €220 per person.
The online programme comprises 6 learning paths or modules: Advertising and Communication in Context; Understanding Clients’ Business; Client, Creative and Media Briefs; Creativity and Creative Development; Understanding Media Channels and Implementing Creative Ideas. It uses a mix of video, easy readers, e-lessons, assignments, quizzes and discussion groups to provide variety and maintain student interest.
According to Dominic Lyle, Director General, EACA, the results of the EAC were very positive: “This was the third edition of the European Advertising Certificate and it is a pleasure to observe the new generation of graduates making the best of the programme. More than 75% of the participants passed the exam with honours (either credit or distinction), which we consider a huge success. I am confident that the knowledge acquired through the EAC will enrich their advertising careers”.
Registration for the fourth generation of EAC young professionals opens in November 2014, while the exam will take place in April 2015.
