SSE Airtricity has appointed Core Sponsorship as key advisors for their Sponsorship Portfolio, both for existing and future sponsorships. These include Title Sponsor of the League of Ireland Premier and First Division (football) and Women’s National League (football), The SSE Arena in Belfast and Sustainability Partner to Dublin Zoo.
As part of the appointment, Core Sponsorship will provide SSE Airtricity with ongoing strategic advice on the brand’s sponsorship activity and investment. Led by Noel Martyn, the team will also support the brand to source and evaluate new opportunities, as well as delivering best practice on the performance measurement of their properties.
Speaking about the announcement, Leanne Sheill, Marketing Manager – Sponsorship of SSE Airtricity said, “We are delighted to appoint Core Sponsorship and look forward to developing our relationship. Core Sponsorship will provide us with ongoing strategic advice– both for our sponsorship portfolio as well as any potential opportunities. Services provided include sponsorship strategy, contracting and measurement, in addition to keeping us up to date on emerging trends.”
This sponsorship measurement will be informed by Core’s National Sponsorship Index - Ireland’s only sponsorship index – developed to evaluate sponsorships impact on key business metrics. Other services within the sponsorship consultancy include contracting negotiations and activation strategy expertise.
“Not only do SSE Airtricity work with some of Ireland’s great cultural and sporting events, but central to the brand is a focus on sustainability," added Jill Downey, Managing Director, Core Sponsorship. "We are building considerable expertise in purpose-led partnerships so we are very excited to be working with an organisation like SSE Airtricity who can make a genuine difference for the environment. We already have some exciting plans, and we look forward to working closely with the brand team and their partners.”
