Sons of Butchers, the plant-based brand with a rebellious edge, has launched a striking new Out of Home (OOH) campaign developed by leading creative agency Bloom. Known for delivering bold flavour without the meat, the campaign features mouth-watering favourites such as Meatballs, Chicken Wings, and Chicken Goujons in a series of unapologetic executions now live across major outdoor formats. Despite the name, Sons of Butchers is 100% meat-free and proudly suitable for both vegetarians and vegans alike.
The brand is built on the belief that going plant-based shouldn’t mean sacrificing the foods you love - and their products are proof that you can enjoy rich, satisfying taste with no compromise.
Created in collaboration with Bloom, the new campaign puts the products front and centre using eye-catching visuals and tongue-in-cheek copy designed to disrupt and delight. It’s now running across high-impact OOH media, including T-side and Mega Rear formats, strategically positioned to target busy commuters and city dwellers.
Leigh Carr, Brand and Marketing Manager at Sons of Butchers, said: “Sons of Butchers is all about big flavour, bold attitude, and plant-based satisfaction. We’ve built a range that lets people enjoy the comfort foods they crave - without the meat. This campaign celebrates everything we stand for, and Bloom absolutely nailed the tone.”
Yvonne Caplice, Managing Partner at Bloom, added: “This was a dream brief - a disruptive, confident brand with a message that deserves attention. Our goal was to bring Sons of Butchers to the streets in a way that’s as bold and satisfying as the food itself.”
Liam Wielopolski, Executive Creative Director at Bloom, commented: “We wanted the creative to hit as hard as the products do - with energy, personality, and zero apologies. From visual impact to cheeky headlines, every element was designed to turn heads and challenge assumptions about plant-based eating.”
The campaign is currently live across prominent Out of Home formats including T-side and Mega Rear placements, ensuring standout visibility across high-footfall and high-traffic locations.
For media enquiries, interviews or campaign assets, please contact: David@bloom.ie
