The Effies and the European Association of Communications Agencies (EACA) have announced the finalists for its 2022 Effie Awards Europe competition. Effie Europe have been honoring the most effective marketing ideas in Europe since 1996. This year, the Positive Change categories picked up the most shortlisted entries as brands get recognized for contributing to society by promoting social and environmental good through marketing communications.
Among the finalists, 43 were shortlisted in the general competition and 37 in the Best of Europe track. Charley Stoney, CEO, IAPI said “The finalists come from a range of talented world-class agencies and IAPI is extremely proud to witness some of Ireland’s leading agencies and 2021 Effie Awards Ireland Gold recipients making it to the 2022 Effie Awards Europe and Global Best of the Best shortlists. One of the reasons we became an Effie partner was to expose Irish agencies and marketers to an internationally recognised benchmark of excellence and we’re thrilled to see Ireland take its place on this stage.” IAPI congratulates Boys+Girls, The Brill Building, Bonfire, Core, PHD Ireland and The Public House on their shortlisting.
Agency - Bonfire
Category - Positive Change Europe Social Good Non- profit
Campaign - You are not alone
Brand - ALONE
Agencies - Boys + Girls & Core
Category - Best of Europe: Business-to-Business
Campaign - The Connected Island
Brand - Three Ireland
Agencies - Boys + Girls & PHD Ireland
Category - Best of Europe: Sustained Success
Campaign - The Power of One Little Word
Brand - ŠKODA
Agency - The Brill Building
Category - Best of Europe: Positive Change
Campaign - The Shop That Nearly Wasn’t
Brand - Breakthrough Cancer Research Ireland
Agency - The Brill Building
Category - Best of Europe: Small Budget
Campaign - The Shop That Nearly Wasn’t
Brand - Breakthrough Cancer Research Ireland
“We are absolutely delighted to see two of our campaigns shortlisted amongst the most effective campaigns in Europe. This is a great tribute to the collaboration and ambition of the teams in Three, ŠKODA, Boys+Girls and our media partners Core & Phd to develop and deliver campaigns that result in great business outcomes for the brands we work with. Effectiveness is vital in raising the profile of marketing and advertising within the C -Suite and ensuring that it’s rightfully seen as a key driver for business. We’re delighted to see our work for our clients recognised globally as being amongst the very best and we’ll continue to push to prove that great work works’” says Margaret Gilsenan, Chief Strategy Officer & Founder, Boys+Girls
Speaking on the announcement, Seán Hynes, Creative Director and Co-Founder at Bonfire said “We’re all on cloud nine here at Bonfire on hearing the news. Or as they might say in this particular corner of Europe, we’re super delira and excira. We’re especially proud that the recognition is for work we have done on behalf of ALONE, which is such an amazing organisation. Another feather in the cap for independent Irish agencies!”
Roisin Keown, ECD, The Brill Building said “To have one EFFIE shortlist in Best of Europe for The Shop That Nearly Wasn't would have been an honour - to have achieved two for one campaign is amazing! We're really thrilled for everyone who worked so hard to make this happen. Our bespoke consumer-first approach to brand is what inspired the big idea for this work. Achieving big and positive change for our clients with creative thinking that makes any budget impactful is a great endorsement of everything we're doing at The Brill Building, so it's especially sweet to be shortlisted in Positive Change and Small Budget. Thank you to Breakthrough Cancer Research for trusting us with their brand and the stories of the survivors their research helps make, and to all the amazing inter-agency partners who delivered this innovation."
The judging process will kick off next month to select the most effective, impactful work of the year that will serve as a benchmark for the path forward. The winners will be announced during the free-to-attend virtual Effie Europe Awards Celebration on 30 November.
The Effie Awards Europe is organized by the European Association of Communications Agencies (EACA) in partnership with Google, The European Interactive Digital Advertising Alliance (EDAA), The European Publishers’ Council (EPC), Adforum.com & Viva Xpress Logistics.
In addition, Effie Worldwide have announced 60 Global Grand Effie Contenders that have been selected to move on to the next round of judging at the 2022 Global Best of the Best Effie Awards, recognizing the world’s most effective marketing efforts. And we are thrilled to see two of our Effie Awards Ireland old recipients featured in this shortlist; Boys+Girls & Core with Three - The Connected Island and The Public House for EPIC The Irish Emigration Museum.
To see all of these amazing Gold winning campaigns from Ireland, please view our Effie Awards Ireland GOLD Showcase>> All Global Grand Effie winners will go on to contend for the Iridium Effie, which will be awarded to the single most effective marketing effort worldwide. Congratulations to all the finalists and IAPI wish you the best of luck at the next stage of the competition.
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Join us for our Effie Awards Ireland 2023 kick-off event on 23 November and you’ll get to meet the jury chairs and previous Effie winners who’ll give you the concrete foundations of creating a successful Effie case, the practicalities of entering, as well as share brilliant case studies to inspire you. This year we’re back in person, so it’s a great opportunity to meet and compare notes with your peers too. Click here to find out more and RSVP>>
