Sisu Clinic, a doctor-led aesthetic medicine destination with 14 clinics nationwide, has launched a nationwide media campaign to drive large-scale brand awareness in the Irish market, as part of their aggressive growth strategy for 2022 and beyond. Corkman Pat Phelan founded the chain with doctors Brian and James Cotter in 2018. They have been scaling the company at pace since.

Following a multi-agency pitch process, Javelin have been appointed to the Sisu Media business. Campaign elements include a nationwide out-of-home campaign, radio, digital audio and TV advertising through Sky Adsmart. Programmatic display, YouTube, search and social activity are also a key part of the Javelin media delivery.

Javelin are delighted to have been appointed as Sisu Clinic’s media agency of choice in Ireland. Sisu is a dynamic and hugely ambitious young brand who are growing at scale both in Ireland and around the world. We are very excited to partner with the team at Sisu on this journey and drive large scale awareness and trial to the ever growing demographic of men and women interested in aesthetic medicine. Since launching in 2018 Sisu Clinic prides themselves on empathy, integrity and innovation. These are all values we strongly align with as an agency at Javelin. We are excited to do our part in contributing to the growth of SisuClinic over the coming months and years,” Aoife Hofler, Director of Media at Javelin, commented on the partnership.

This partnership comes as part of Sisu’s aggressive growth plans for their domestic market this year, aligning with international expansion plans for the UK and US markets, with clinics opening in London and Miami in a matter of weeks. While big plans are in play for the US, Sisu Clinic is continuing to look at the Irish market for growth.

"At Sisu, we pride ourselves on bringing bespoke patient care and unparalleled service to the cosmetic medicine industry, both in Ireland and across the world. With extraordinary growth in the Irish market this year, now is the perfect opportunity to tell the Sisu story to mass audiences, and we're incredibly excited to partner with the brilliant team at Javelin to bring the brand to life,” said Amy French, Sisu Clinic’s Marketing Manager in Ireland

The central theme of the creative focuses on 'Where Beauty Meets Medicine', attempting to disrupt established attitudes about the cosmetic medicine industry in the market and evoke the beginning of the modern beauty routine. Sisu Clinic was founded with the goal of setting a new standard in the cosmetic medicine market, whereby procedures and treatments are only administered by licensed professionals, and this campaign looks to bring attention to this unique offering.