Following the successful release of the 2021 edition of the annual ‘B&A Sign of the Times’ report in the Irish Times last weekend, they are delighted to share the full report. Using a range of innovative research approaches, this year’s consumer research delved into how priorities have shifted during these unprecedented times.

Key themes:

  • Evolving role of the home
  • Changing buying psychology
  • New grocery habits
  • Shifting attitudes to sustainability
  • Expectations for the future of work

If you would like more details on this research or a no-charge 45-minute presentation of the findings for you or your team, please email,,