Following the successful release of the 2021 edition of the annual ‘B&A Sign of the Times’ report in the Irish Times last weekend, they are delighted to share the full report. Using a range of innovative research approaches, this year’s consumer research delved into how priorities have shifted during these unprecedented times.
Key themes:
- Evolving role of the home
- Changing buying psychology
- New grocery habits
- Shifting attitudes to sustainability
- Expectations for the future of work
If you would like more details on this research or a no-charge 45-minute presentation of the findings for you or your team, please email neil@banda.ie, maggie@banda.ie, niall.brennan@banda.ie
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