The Sharks Short Film Awards have now launched and final jury is announced!

New from this year, Branded Content has been moved from the Advertising Awards into Short Film in recognition of the increasing blurred lines between advertising and short films. The trend by an increasing number of brands engaging their audiences using short film has grown exponentially, and along with excellent storytelling and superior levels of production and craft, Branded Content has been elevated into the spotlight of creative and marketing minds alike.

The new Branded Content categories award for best documentary, fiction, and experiences/stunts/events, all over and under 5 mins.

In Short Film, the iconic Shark head trophy is awarded to the very best short films under 25, 15, 10 and 5 minutes; the best in animation and documentary shorts; acting performance, cinematography, direction, editing, writing, original music and production design.

"As the advertising and marketing industry increasingly looks to the talent and craft of storytelling in the Short Film sector," said Peter Brady, Chairman of the Shark Awards. "We felt this crossover could be better accommodated by adding Branded Content to this category. Our 2021 jury panel now represents this union bringing together a panel of creatives from the production and advertising industry and adds another level of evaluation to the judging process."