Rothco, one of adland’s most successful creative advertising agencies has rebranded to Droga5 Dublin this week. The move sees Rothco become an integral part of Droga5’s international network of offices, which includes New York, London, Sau Paulo and Tokyo. It is the only agency within the Accenture Song network that was chosen to be part of Droga5 and outside of the USA, the Dublin office will now be its second largest.

Jimi McGrath will head up Droga5 Dublin with the Leadership Team of Alan Kelly (CCO), Emma Sharkey(CSO), Jen Speirs(ECD), Eva Nash (Agency Director), Emer Fitzgerald(Head of Engagement), Jessica Bermingham (Head of Production) and Emma Lynch (Commercial Lead).

Droga5 Dublin will sit within Accenture Song Ireland, which is led by Richard Carr.

Combined, the Accenture Song/Droga5 business has over 180 staff working across a wide range of specialisms including marketing performance, branding, customer journey mapping, customer experience, digital build, service design, creative services and production.

Founded in 1995, Rothco has been awarded 23 Cannes Lions and is the only Irish agency to win two Cannes Lions Grand Prixes. Earlier this year it was named as one of the World’s Most Innovative Companies by Fast Company magazine.

Down through the years it has created a string of well-known and award-winning campaigns for a wide range of Irish and international brands like AIB, Dublin Bus, Woodies, Heineken and Electric Ireland. It was also one of the first Irish agencies to establish itself in international markets by winning international accounts for companies like Unilever, Facebook, White Claw and more recently LVMH. The agency was sold to Accenture Interactive in 2018.

For its part Droga5 is famous for its campaigns for Microsoft Decode with Jay Z and Under Armour with Michael Phelps and the agency has won numerous international awards down through the years. It was recently named Agency of the Decade by AdAge and Adweek magazines. Clients of the agency include the likes of the New York Times, Huggies, Paramount, Facebook, HBO, Harley Davidson and Amazon.