Over the last two months, OLIVER has worked with Ballygowan to create a series of content that brought their new brand proposition "Bottled Wild" to life by leveraging their renewed partnership with Dublin GAA.
The brief was to create a series of personal stories that highlight some of the key "Bottled Wild" traits that exist among some of Ireland's most elite athletes including Ciaran Kilkenny, Nicole Owens, Sinéad Wylde and Donal Burke. From the sense of pride they feel being a part of the GAA and their local clubs, to the Wild nature that enables them to reach the highest level.
OLIVER developed a content strategy to maximise delivery and engagement and ensure relevance by syncing our content calendar with the GAA Championship season to really land the brand's proposition over the coming months.
This month, the first of the new Bottled Wild - Dublin GAA series went live on Ballygowan's social media channels.
Check out Ciaran Kilkenny's Bottled Wild story below.
