The first in a series of Oliver Marketing Pulse surveys reached a robust audience of over 100 senior marketing professionals in Ireland, including CMO’s and Marketing Directors at major multinationals and large Irish companies.

It provides a real insight into current attitudes to key marketing issues in Ireland today, including general trends such as expectation that budgets will grow in the next 12 months with above the line mass marketing most likely to benefit, and also a deep dive into what appears to be something of a lack of readiness for marketing in the Metaverse.

Mark McCann, Chief Executive of OLIVER Ireland, said, “The first wave of the OLIVER CMO pulse data has clearly illustrated the appetite for education around all aspects of Web3 marketing. We hope that this FREE to download data and RedC analysis will be helpful to all of our marketing industry colleagues both here in Ireland and also across the OLIVER global network. There have been many claims of next generation marketing as digital convergence has transformed all our lives over the past two decades.

The challenge for everyone now, both agency and client side, is to collaborate and go on the Web3 journey together. Ultimately “the internet of value” will offer many opportunities for the evolution of NPS towards more of a Brand Utility Score. The challenge facing both brands and consumers is how to extract incremental value, simply and safely.

Richard Colwell of RedC said, “The first in a series of Oliver Marketing Pulse surveys reached a robust audience of over 100 senior marketing professionals in Ireland, including CMO’s and Marketing Directors at major multinationals and large Irish companies. It provides a real insight into current attitudes to key marketing issues in Ireland today, including general trends such as expectation that budgets will grow in the next 12 months with above the line mass marketing most likely to benefit, and also a deep dive into what appears to be something of a lack of readiness for marketing in the Metaverse.

To take part in future Pulse Surveys contact the RED C office info@redcresearch.ie and we can ensure you get invited.”