OLIVER has partnered with Fulfil, the high-protein snack brand from Ferrero, to deliver a dynamic new wave of content designed to energise audiences both on and off the pitch.
At the heart of the collaboration is a series of social-first videos, created to capture Fulfil’s bold, high-performance positioning in a way that resonates with a modern, active audience. Shot with pace, personality and a strong sense of fun, the content brings the brand’s tone to life while reinforcing its nutritional credentials.
Complementing the social rollout, OLIVER also developed a bespoke match-day sting that aired during the latest CAA fixture. Designed to cut through in a high-energy sporting environment, the sting seamlessly integrates Fulfil into the live experience, connecting with fans in a moment that truly reflects the brand’s active DNA.
The production itself was a standout moment. With a collaborative team on the ground and a clear creative vision, the shoot delivered a suite of assets that balance premium quality with authentic energy. The result is a cohesive campaign that works across channels, driving both visibility and engagement.
The project was led by Marcela Esteves, Account Director at OLIVER Ireland, alongside Simona Bran, Producer, and Isabel Núncio, Project Manager, whose collaboration helped bring the activation to life from concept through to delivery.
This latest work reinforces OLIVER’s ability to create culturally relevant, agile content that meets audiences where they are, whether scrolling through social or watching live sport, and showcases Fulfil as a brand that fuels performance at every level.
