“IT’S SHOWTIME!” – Those immortal words spoken by Michael Keaton in the original Beetlejuice movie are an appropriate description for this immersive promotion for its highly anticipated sequel, Beetlejuice Beetlejuice which hits cinemas September 6th.
No Limit Branding have partnered with Warner Bros. Discovery, OMD, Posterplan, Talon and ILAC Centre to produce one of the most eye-popping immersive experiences ever seen to date in Irish retail.
Standing 20-foot tall is everything Beetlejuice, a fully wrapped external and internal takeover of the lifts with 100% share of voice on full motion screens with sound making it a truly memorable immersive experience.
“We were delighted to be involved in this Beetlejuice-Beetlejuice campaign not only from a creative point of view but the execution as well!” Simon Cowburn - Head of Creative Studio - No Limit Branding.
Ross Cunningham, Client Director at Posterplan said ‘We were delighted to work with WB, OMD and No Limit Branding on this eye-catching lift takeover in the ILAC shopping centre. The creative captures the spirit of the film and is brought to life in an innovative way that cannot be missed by our audience’.
“We are thrilled to collaborate with Warner Bros. Discovery, No Limit & Poster Plan to launch an OOH campaign for the release of the movie Beetlejuice Beetlejuice. We are always looking for innovative solutions to bring our campaigns to life in a fun and engaging way, and our partners at No Limit Branding and Poster Plan have done exactly that. The campaign features a fully wrapped lift with sound and video at ILAC Centre, creating a unique and captivating experience that is not to be missed. This campaign will engage not only shoppers, but also cinema-goers, making it an unforgettable part of the movie release." Egle Jankeviciene – Group Client Director- OMD
No Limit Branding is a new DOOH (Digital Out of Home) full-motion with sound advertising network, with advertising screens already in over 100 high footfall locations in both Ireland and Northern Ireland. They specialise in placing advertising not already served by digital screens across retail and other high footfall public locations, differentiated by using high quality screens that allow video & audio content to be played at the same time whilst also delivering advanced audience analytics. They also offer immersive advertising specials like this Beetlejuice campaign in many of these centres.
