This week Effies Europe announced the winners of the 2022 Effie Awards Europe competition. Over 100 industry professionals from more than 20 European countries contributed their time to identify this year’s winners. Effie Europe has been honouring the most effective marketing ideas in Europe since 1996 and IAPI are delighted to see that three Irish campaigns recieved recognition on a global scale.

IAPI - Institute of Advertising Practitioners in Ireland congratulates, Boys + Girls along with their media partners at Core and PHD to have scooped up two prestigious wins at the Best of Europe Effies, winning Gold for Three Ireland with ‘The Connected Island’ in the B2B category and also Silver in Sustained Success for Škoda Ireland.

That's not all, The Brill Building received acknowledgement for thier effective creativity - a double Silver win for their campaign with Breakthrough Cancer Research ' #Theshopthatnearlywasnt

"We’re very thankful to our fantastic clients at Three Ireland and Škoda Ireland for going on this journey to prove that Irish creative work can cut it at the very top table internationally. This is work that has demonstrated proper commercial and brand growth to both of their businesses.

We work so hard to ensure that Great Work Works. For these campaigns to be seen and recognised as the best in all of Europe is terrifically rewarding", said Margaret Gilsenan, Head of Strategy, Boys + Girls.

If you want to see your agency/brand awarded for effectiveness globally in the future then your journey starts with Effie Awards Ireland 2023 - Wherever you are on your growth journey, for your business and your career, winning an Effie can take you and your work to the next level.