The third in our series of MEDIA FOCUS events co-hosted with PML Group and Kinetic Ireland.

In this session, Aoife Hudson (Kinetic) and Colum Harmon (PML Group) explore how OOH is perfectly placed to understand and plan for the evolving changes in audience behaviour and, in a future where context will be king, they look at how smart dynamic content will make meaningful moments for receptive consumers.

As consumers rediscover the joy of the Outdoors, they’ll demonstrate how brands can reconnect with their audiences via this trusted and powerful medium.

Please see below to view the video of this session. If you have any problems accessing it, please email

Our previous MEDIA FOCUS sessions can be accessed below:

IAPI will also be hosting further sessions in the coming months - Choose Radios' next session will be 15 July and you can book in here.