IAPI are delighted to announce that Mary O’Sullivan is taking on the role of Director of International Markets at Ad Net Zero, while continuing in her role at the Ad Net Zero European Hub.
Ad Net Zero is a global initiative to support all professionals working within the media, advertising and production industries, helping them in their drive to lower emissions.
As well as the European markets, Mary will now also manage newly launched markets joining the worldwide Ad Net Zero network, such as Australia, New Zealand and UAE. She will also be responsible for potential expansion into other markets across the globe.
Mary has been an instrumental part of Ad Net Zero Ireland over the past 15 months, establishing Action Groups, growing the Ad Net Zero Council and bringing a number of key national brands and media outlets on board. Ireland was an ‘early adapter’ of Ad Net Zero in 2022, the first market to join after the UK. Mary will continue to support Ad Net Zero Ireland from her new Global role.
Kate Goldsmith (Awards and Performance Director, IAPI) will now take on the responsibility of managing Ad Net Zero Ireland. Now entering into the third year of Ad Net Zero in Ireland, Kate will work alongside the dedicated volunteer Action Group Chairs (Claire Hyland, THINKHOUSE; Grainne Dwyer, Heritage; Chris Cashen, Mindshare; Aideen O’Neill, Verve; and David Heaney, Diageo) to progress with actionable guidelines, case studies and real-life examples from our supporter base in 2025.
Ad Net Zero in Ireland is supported by IAPI (Institute of Advertising in Ireland); AAI (Advertising Association in Ireland); MII (The Marketing Institute of Ireland); CPI (Commercial Producers Ireland); and IAB Ireland.
