Marketing Network Group has launched a series of sustainable living campaigns with MyWaste to encourage responsible consumption and improve recycling behaviour across Ireland. These campaigns aim to educate Irish consumers and encourage them to consume better and Repair, Recycle or Reuse as an alternative to buying products that may not be necessary.
According to Declan Breen of MyWaste: "Ireland has made some progress regarding sustainability from both a practical and conscientious perspective, but we have a verylong way to go. Over 170,000 tonnes of clothing will be discarded this year in Ireland while thousands of electrical items will end up in landfill. To avoid this waste, we need to take a look at what and how we consume, taking into account how these items will be disposed of when we are finished with them."
Marketing Network Group talk the talk and walk the walk when it comes to sustainability.
"Every Irish business is focused on the delivery of sustainable solutions in order to lower their carbon footprint. It’s being demanded by consumers, trade buyers and their internal staff members. We’re delighted to be working with the team at MyWaste in addition to launching over 20 campaigns this year for multiple clients to support a greener environment and we’re proud to have recently joined the IAPI coordinated AdNetZero initiative." adds Kieran Killeen, Marketing Network Group's Managing Director.
