Mark O’Flaherty has been appointed Director of Core Learning, part of Core, Ireland’s largest marketing communications company.
Mark joined Core in 2016 as Development Director where he focuses on analysing the organisational needs for development and the training needs of new recruits. In his new role, Mark will expand his responsibilities to encompass the learning and CPD needs for all 300+ employees across the Core group of practices.
Prior to joining Core Learning, Mark was a Head of Planning at IPG Mediabrands. During his time there, Mark worked with Account Directors to develop compelling multimedia strategies across a range of key clients, including Johnson & Johnson, Zurich and Tesco Mobile.
Mark O’Flaherty said: “This past year has taught us the importance of the work we do in the communications industry and how preparation and workplace training programmes are essential in building a new foundation for virtual learning and continuing to foster innovation. I am looking forward to driving Core’s vision in strengthening its learning and organisational capabilities to further enhance our service offering and ensure employees continue growing.”
Alan Cox, CEO of Core added: “Advertising is an ever-evolving industry, driven by changing consumer needs and technology, and Core has always put an emphasis on ensuring our people are utilising the latest thinking and approaches in order to maximise the effectiveness of our client work. This appointment marks an important next phase in further bolstering this aim. Mark brings with a wealth of experience, vision and vast knowledge of multimedia learning and a strategic view that is informed by both national and international perspectives.”
Core Learning is part of Core. Core employs a team of 330 people and consists of eight practices - Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Research, Sponsorship and Strategy. Core has been voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.
