Maldron Hotels, part of Dalata Hotel Group, has launched a new social-first campaign developed with TBWA\Ireland, transforming its ‘It Starts Here’ brand platform into an immersive experience that places audiences at the centre of the moments that matter most.

Adrian Sherry, Head of Marketing Maldron Hotels, Dalata Hotel Group, said:

"‘It Starts Here’ has always been about more than our hotels themselves. It’s about the experiences, memories and moments that begin with a stay at Maldron Hotels. This campaign brings that idea to life in a way that feels immersive, energetic and authentic to the brand, helping audiences experience the possibilities that start the moment they arrive."

Designed specifically for social channels, the campaign uses dynamic drone cinematography, immersive sound design and seamless storytelling to transport viewers from the hotel doorstep directly into the experiences that define a stay. From matchdays and concerts to family getaways and city adventures, the work reinforces Maldron Hotels as the starting point for memorable moments and meaningful experiences.

Rather than focusing solely on the hotel itself, the campaign brings the ‘It Starts Here’ platform to life by showcasing what guests are truly there to experience. By placing audiences at the heart of the action, the work demonstrates how a strong brand idea can be translated into a richer, more engaging brand experience.