Supporting female creative talent from across the global industry
Supporting female creative talent from across the global industry

The ‘See It Be It’ talent programme was founded in 2014 by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the global industry. Over the past 9 years, Cannes Lions have elevated a worldwide community of 100+ creatives - positively impacting the gender representation they set out to equalise.

The mission statement at LIONS is ‘Progress Through Creativity’ — fused with our statement of purpose at See It Be It; ‘to achieve equal gender representation of creative directors and leaders’ — commits to a powerful and balanced creative future for all.

Each year the See It Be It alumni group has amassed additional cohorts which have grown and mobilised the community. This expansion has created a movement and achieved the ripple effect of women embodying the programme in their everyday lives, bringing learnings back to their local agencies, communities, and countries.

Cannes Lions are passionately committed to creating a platform for marginalised communities who may otherwise be overlooked or underrepresented in the broader creative and marketing industry.

What's included in the programme?
What's included in the programme?

The sixteen finalists selected to make up the 2023 cohort will receive an all-access Festival pass, travel to and from Cannes, accommodation courtesy of the Festival, and will attend an exclusive programme of events and mentoring workshops with some of the most respected leaders in the industry today.

The See It Be It talent programme aims to support creative female talent from across the global industry to accelerate them into senior creative roles.

Over 100 women have taken part so far and many of their dreams have materialised – from moving into leadership positions, to winning Lions and becoming Cannes Lions jurors.

Cannes Lions have built a safe space where all women and gender nonconforming people in the creative industries are welcome. If you’re ready to join a cohort of like-minded creatives with a passion for inclusivity and equality, you can apply here.

Interested in applying?
Interested in applying?

Applications are open to women, trans-identifying and non-binary people. Applications close on 13 February and the full See It Be It 2022 cohort will be announced in April. Apply here>>

The Cannes Lions International Festival of Creativity takes place from 19-23 June 2023, in Cannes, France.

LIONS have created a set of Core Values that outline what they are looking for in the 2023 cohort. We hope this is helpful for anyone looking to apply this year.

If you need any other assistance with your application form or have questions, please feel free to email [email protected] or [email protected] and we'll be happy to help.