The jury for the 2021 edition of the Effie Awards Europe has been announced by organiser EACA, the European Association of Communications Agencies, with five Jury Members selected from Ireland who will determine 2021’s winners.

IAPI would like to congratulate:

  • Claire Butterly, COO, Omnicom Media Group Ireland
  • Kay McCarthy, Founder & MD, MCCP, The Independent Strategy Agency
  • Neal Davies, CEO, BBDO Dublin
  • Nichola Mullen, Head of Fundraising, SVP at Society of St. Vincent de Paul
  • Dael Wood, Strategic Consulting Director, Dentsu International – Ireland

To read more about each jury member please click here.

Effie is a global forum that exists to lead, inspire and champion both the practice and practitioners of marketing effectiveness. The awards are open to all agencies and brands that want to be recognised for their most effective marketing efforts that made a difference and achieved real, measurable results.

This year’s jury is co-chaired by a client and an agency leader: Claire Miller, Global Head of Strategy at Lego Agency, Lego Group and Vincent Garel, Executive Vice President at TBWA\Groupe.

"I am super excited to have been selected to be co-chair of this year’s Effie Awards Europe, working with a panel of diverse and talented individuals from around the industry. Looking forward to immersing myself in the strategic work and ideas from the last year and having those rich conversations and debates with my fellow judges," said Claire Miller.

Claire Butterly
Claire Butterly
COO, Omnicom Media Group Ireland
Kay McCarthy
Kay McCarthy
Founder & MD, MCCP
Neal Davies
Neal Davies
CEO, BBDO Dublin
Nichola Mullen
Nichola Mullen
Fundraising Director, SVP – Society of St. Vincent de Paul
Dael Wood
Dael Wood
Strategic Consulting Director, Dentsu International

"Effectiveness is the true test of what happens when the smartest communication strategies and the brightest creative ideas meet the real world," said Vincent Garel. "It is the only test that matters. Effectiveness is the best shortcut to define communication's ability to change the world by changing beliefs, attitudes and behaviours. I am thrilled to co-chair the 2021 edition of the Effie Europe, and I can't wait to discover how marketers and agencies have risen to the unique challenges of our time."

Judges look at a wide range of qualities in each campaign and evaluate entries based on proof that commercial communications was key to the success of the campaign. These qualities are summarised into four categories: Strategic Challenge, Creative Strategy, Bringing the Idea to Life and Effectiveness.

This year’s jury is composed of almost 100 industry professionals from 24 European countries and will determine 2021’s winners.

The first round takes place between 30 September – 14 October. The final rounds are scheduled for 13 & 14 October (for Best of Europe), and 2 & 3 November (for multi-market/positive change effies) and will be moderated by Claire Miller and Vincent Garel.

The Grand Effie Jury will meet on 22 November to choose the best case submitted this year, and will be moderated by Sven Huberts, Global Head of Design & Innovation, Dentsu International & Isobar’s Global Managing Partner.

The winners will be announced at the online Effie Europe Awards Gala on 1 December. Check out the full jury list & profiles.

Best of the Best Effie Awards – Global Grand Judging
Best of the Best Effie Awards – Global Grand Judging

In addition, we have the following IAPI members judging at Best of the Best Effie Awards – Global Grand Judging.

  • Neal Davies, CEO, BBDO Dublin
  • Margaret Gilsenan, Chief Strategy Officer + Founder, Boys + Girls
  • Nicky Doran, Brand and Marketing Strategy Director, Davy
  • Emma Sharkey, CSO at ROTHCO | Accenture Interactive
  • Mandy Leontakianakis, CSO TBWA\Dublin
  • Deirdre Waldron, CEO at TBWA\Dublin

The Effie Awards Europe are organised by the European Association of Communications Agencies (EACA) in partnership with Procter & Gamble, The European Interactive Digital Advertising Alliance (EDAA), The European Publishers’ Council, Adforum.com & Viva Xpress Logistics.

Neal Davies
Neal Davies
CEO, BBDO Dublin
Margaret Gilsenan
Margaret Gilsenan
Chief Strategy Officer, Boys + Girls
Nicky Doran
Nicky Doran
Brand and Marketing Strategy Director, Davy
Emma Sharkey
Emma Sharkey
Chief Strategy Officer, Rothco
Mandy Leontakianakis
Mandy Leontakianakis
Chief Strategy Officer, TBWA\Dublin
Deirdre Waldron
Deirdre Waldron
CEO, TBWA\Dublin
Join the Effie Awards Ireland Celebration
Join the Effie Awards Ireland Celebration

As the Irish Advertising industry takes it's first step towards global excellence in marketing effectiveness; we are cordially inviting you to join us for the virtual Effie Awards Ireland ceremony, hosted by IAPI and produced by Pluto, which will take place at 4pm on 23rd Sept 2021.

Effie Awards Ireland provides the Irish advertising and marketing industry with their first ever opportunity to pitch themselves against their peers globally. Every Irish Gold winner, announced at the virtual awards ceremony on 23rd September, will be given the opportunity to enter both Euro Effie Best of the Best and Global Effie Best of the Best in 2022.

To view the detailed shortlist, visit iapi.ie/effies>>