IAPI, AAI, MII, IAB & CPI are pleased to announce the appointment of Jennifer Ross as Project Manager for Ad Net Zero Ireland. Formerly of News Ireland, Jennifer will be the key point of contact for the advertising, marketing, media & production sectors for the roll out of Ad Net Zero Ireland. Jennifer will be working with all the supporters of Ad Net Zero to ensure the drive for sustainability is a priority for business through representation, commitment & accountability.
Ad Net Zero Ireland, the industry-wide initiative, is tasked with helping advertising respond to the climate crisis caused by CO2 emissions. Ad Net Zero is the first full collaboration in Ireland across the advertising, marketing, media and production sector with a collective vision to address climate change and reduce carbon emissions across the industry.
Elizabeth Sheehan, Chair of Ad Net Zero Ireland, said: “I’m delighted that Jennifer has joined Ad Net Zero Ireland, she brings a wealth of experience and a passion for creating collaboration with our supporters to drive our industry to Net Zero by 2030. The advertising and marketing industry in Ireland has come together to launch Ad Net Zero in June 2022, right now we are at a key stage of developing our supporter base and ensuring that we can work together on the very clear 5-point action plan. The Climate Crisis is unfolding in front of our eyes and we must act with urgency to reduce our emissions and influence positive change. The advertising and marketing industry in Ireland has a responsibility and opportunity to make a positive impact and Ad Net Zero will support us all in that effort.”
Ad Net Zero in Ireland will build on learnings from the group to adopt and adapt the Ad Net Zero 5-point action plan and deploy the tools, including Green Element and AdGreen, to best suit the Irish market.
Ad Net Zero has led the way in pledging the industry to become Net Zero by 2030. To drive towards the goal – Ad Net Zero provides advice, education, training, carbon calculation, set up in the UK and Ireland, which will collaborate with the working groups. Our supporters are provided with a clear 5 Action Framework to help reduce carbon emissions from their activities and will collaborate with Purpose Disruptors and #changethebrief to ensure the influence of the advertising communications can be a force for positive change.
As supporters of this mission critical collaboration all supporters will be included in working groups, training, certification and will have a voice in the future planning of the industry in a collaborative way.
Jennifer Ross, Project Manager Ad Net Zero Ireland, said, “I am so excited to be a part of the Ad Net Zero movement & working with all the industry bodies, supporters & stakeholders involved to make Ad Net Zero a success in Ireland. I look forward to the journey, towards where Ad Net Zero Ireland is an industry standard for sustainability.”
Contact Info:
Jennifer Ross
086 331 3811
