Eurobest have announced the winners from across 23 European countries. Now in their 32nd year, the awards - which are part of the LIONS family - honour the very diverse creative excellence in Europe.
Earlier this year, IAPI did a call out to members for competitors to enter the 'Young Creatives' category as it provides an opportunity for young talent to showcase their skills to the industry and receive feedback to nurture and develop their creative abilities.
2020 YOUNG CREATIVES
Dean Ryan, Art Director, Folk Wunderman Thompson & Conor Cunniffe, Copywriter, Rothco | Accenture Interactive, who represented Ireland in the awards, have won Silver in the 'Young Creatives' category.
In the Eurobest Young Creatives competition, the competitors have 48 hours to develop an integrated campaign for a non-profit organisation based on a given brief.
Irish Team, Conor and Dean created a fully integrated campaign for Worldwide Tribe that aims to change perceptions of displaced people and demonstrate the humanity and positive impact that is so often missing from media headlines that push negative stereotypes.
“This piece of work answered the brief in every single way,” said Jaz O’Hara, Co-Founder of The Worldwide Tribe Charity. “It was just perfectly aligned with the Worldwide Tribe’s focus and positive and empowering storytelling and it really served to highlight the humanity and the fact that welcoming refugees and asylum seekers into our lives benefits us all. This idea is immediately actionable and it has a brilliantly catchy name and is very memorable so it’s something that I genuinely want to do moving forwards."
Click on the Asylum Speakers image below to view the campaign, and to hear what the judges had to say of the GOLD, SILVER, and BRONZE winners work please click here.
Following the announcement of the winners on Eurobest Unwrapped, all of the Eurobest entries will be made available on The Work.
Presented by LIONS, The Work is a learning and intelligence platform that features over 200,000 global pieces of work as well as 1,600 talks from a decade of Cannes Lions.
